I mean technically yes, I could. But it’s a pretty religious point for me (and the rest of the team) that we absolutely never would. As one of the other comments points out, we want to have the same experience other players get. We make exceptions in some cases (WotC employees couldn’t play in the Open, so we couldn’t get the Godzilla lands, so we gave employees a code for those), but in general we spend or play to earn the things we want, just like any other player would.
As-a-player, I really wanted those Jumpstart lands. And, even more, as-a-game-director I wanted to understand if this structure was a fun way to collect them. Turns out (for me, at least) it was a blast. I loved checking my targets off my “Land Tier List”, and I feel like I got great value from the event. I’m close to done (after 20+ runs), but I’ll probably do a couple more (really want those Angel lands for my beloved Feather deck).