Why Sony?

Originally posted by Toryas: Independent studios are way better than any "AAA" company. Then you went and hopped in bed with the enemy. This just guarantees I wont ever buy anything from Poketpair again. You were perfectly fine without them, now I see you as a shill and sellout. Good luck against Nintendo, you are gonna need it.

We formed a separate company, Palworld Entertainment, with Sony Music and Aniplex to create Palworld merchandise and explore other ways to expand the IP outside of game development.

Palworld the game has nothing to do with this.

These are two separate entities.
Palworld Entertainment (Pocketpair, Sony Music, Aniplex) will make plushies, t-shirts and stuff.

Pocketpair will continue to make Palworld the game.

That is about all there is to it.