Hey! I'm a big PUBG fan, playing for 3 years already. Glad to see Creative Director & Senior Producer open for a discussion.
As we all know PUBG online is decreasing, the game is fading and I'm sad about it. The developers have taken a course towards monetization by increasing the number of skins in the store (and I can understand it), but this does not attract new players and does not make old ones to play more.
As a gamer, I lack motivation to have the same gameplay every day. Land, loot, survive. Every day is routine.
But there are at least two reasons that could make me spend dozens of hours weekly. Both are already implemented in the game! Why are they gone now?
#1 is Skins. Skins for playing, not for paying. In the past, there was a great opportunity of getting rare skins by completing hard, time-consuming challenges. It motivated gamers to play more and more. Moreover, it could be a partly-paid skin set. Let's say, a player can get cool rare one-styled gloves, glasses and a weapon skin for completing some tough challenges. Also he can buy jacket, pants and boots from the same set for money. Of cource, when you have the rarest parts of the set, you'll go and buy the rest. But the challenge should be really difficult and time-consuming(!), so the player would have friends appreciation and community respect (e.g.: Wow, he got The Rare lvl2 Helmet, seems like he is really good at the game, we should be careful with him!). This is the motivation #1. To brag about your skill. It can keep experienced players in the game.
Todays implementation of Battle Passes is like: - "Land, Loot, Get the reward that everyone has".
Daily challenges, that everyone could complete in one match, are not challenges. (Sure, they have right to exist, they are ok for new players). Personally I still play with the Toxic Beryl skin, because it was gotten for hard tasks, and I'll never change it to some paid skin. To loot smth is not a challenge (except airdrops). To ride a vehicle is not a challenge. To get the top or kills with some contidions can be a fun challenge worth playing.
#2 is Money. Surprisingly, we like it too. Long time ago, we could buy crates for BP and sell them on the Steam Trademarket for some valuable amount. Even this really motivated to play. Now the crates don't cost anything worth time spending. Why wouldn't you revive this motivation? You can create some new crates with tradable skins and integrate this crates with the Medals system:
- If every Chicken Dinner will mean getting a crate with a little chance of an expensive tradable skin, every match would be valued;
- If every 100 Kills will mean getting some random tradable weapon skin, public matches would be full of playes;
- If every 5 squad wipes in ranked (the hardest medal) will mean getting some very rare crate with a random expensive skin from the rarest set in the game, everyone would be hyped;
- If you could get a tradable battlestat pan for looting 100 airdrops, why do anything else, than play PUBG?
- etc.
This it the motivation #2. It can interest new playes that want to be paid for playing. I've started playing PUBG, when my friend told me that he earned more than game costs on selling BP crates. And I've played 3000+ hours already (but only 5 of them for the last month).
In the ideal case all skins should be tradable. If you want to have some money from this, you can create an item (for some G-Coins) that makes any skin tradeble. Why not?
(Platform: PC)