[2022] Does anyone else feel jagex plays a little too "open cards" this year?

I've always been a sucker for mystery. Every time I'm grasped into a story or lore event, it always wants to build up into a certain path, and it's only predictions or speculations where that might lead up to.

However, over the past time, I just feel dissatisfied. Not because of the kind of content that comes, but more the degree in that the hype tried to be generated at the sacrifice of mystery.

For example, earlier with EGWD, Kerapac was a done-deal to be included because of the overarching story, and the Archglacor was also an omen that looked to have been a likely cause. Croesus and Zuk, however, were complete mysteries, and especially Zuk would've created a massive banger to see arrive in RS3... if only its announcement wasn't too premature.

Now with the new Elite Dungeon, we got the same issue. Rather than having let the dungeon be shrouded in mystery and only reveal a generic theme that this quest was supposed to create as overshadowing (demons and zamorakian), we immediately already know who the BBEG is, what it drops, and what the probable aftermath is (not the aftermath that's shown in the quest, though). And it's not even an avoidable spoiler too, it's literally slam-dunked in your face in the game, the official site, their discord, their twitter, and in turn too on here.

Let's be real and hypothize this scenario;
We get told a zamorakian/demon themed dungeon will release in July, and we only know it'll drop a t95 ranged weapon yet. The dungeon drops, and people will livestream the sh*t out of that dungeon. And suddenly at the end, the plot twist, what do you think everyone's reaction will be as Zamorak steps up, and is like; "Fine, I'll deal with you MYSELF".

Or what about EGWD front 4? The TzekHaar invaded, and you need to battle through waves as the TzHaar combat tradition prescribes. And all the way at the end after killing 3 jads, "here's your daddy Zuk.", an infamous NPC from OSRS that suddenly now stands in front of your face. What do you think everyone's reaction will be?

I bet you, it'll be an "...oh sh*t." moment. In the good way.

I feel like these are just the reactions, the emotions, that you want to preserve when dropping big content like this. I understand jagex wants to promote a dungeon or a new content dropping to 'grasp' players... but trust me, PvMers will already anyway, without having to play all your cards already before the update was even there. Jagex already hosts a good array of people to test if an update is not underwhelming, like how TheRSGuy has been testing Zamorak just this month. It doesn't have to be spoiled for everyone just like that.