Make sure to put in water pipes and connect the area to the power grid. I usually plop down a fire station and give it power, so power can spread from it to other buildings. Buildings can spawn without water and power, but they are much more likely to do so when there is power.
You might also want to take a look at your education levels for the city. The orange bar shows both demand for industry AND offices, so if your citizens are generally highly educated, the demand might be for offices instead.
You might also want to take a look at your education levels for the city. The orange bar shows both demand for industry AND offices, so if your citizens are generally highly educated, the demand might be for offices instead.