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Hey everyone,
At launch we made a promise to players that we intend to do monetization in a way that felt fair and provided choice to players on how they spent their money and time. A core decision during development of Apex Legends was that we wanted to make a world class battle royale game - in quality, depth, progression, and important for today’s conversation - how we sell stuff. With the Iron Crown event we missed the mark when we broke our promise by making Apex Packs the only way to get what many consider to be the coolest skins we’ve released*.*
We’ve heard you and have spent a lot of time this week discussing the feedback and how we structure events in the future, as well as changes that we will make to Iron Crown. To get right into it, here are the changes we are making:
- Starting on 8/20, we’ll be adding and rotating all twelve of the event-exclusive Legendary items into the store over the course of the final week of the event for the regular Legendary skin cost of 1,800 Apex Coins. You will still be able to purchase Iron Crown Apex Packs for 700 Apex Coins if you choose. The store schedule for the week will be as follows:
- For future collection events, we will provide more ways to obtain items than just buying Apex Packs.
A couple other things I would like to address:
We need to be better at letting our players know what to expect from the various event structures in Apex Legends. Over the last six months we’ve been learning a lot about operating a live service free-to-play game, and one of the take-aways from this week (beyond what was mentioned above) is that our messaging for expectations needs to be clearer. This is a different event structure than the Legendary Hunt from Season 1, and it will be different from planned future upcoming events. We’re learning more each day on what works, what doesn’t, and how to provide the best possible experiences and content to all of you.
With Apex Legends it is very important to us that we don’t sell a competitive advantage. Our goal has not been to squeeze every last dime out of our players, and we have structured the game so that all players benefit from those who choose to spend money - events like Legendary Hunt or Iron Crown exist so that we can continue to invest in creating more free content for all players. This week has been a huge learning experience for us and we’re taking the lessons forward to continue bringing the best possible experience to all of you.
Thanks again for being a part of the Apex Legends community, we look forward to continuing to release awesome new stuff for everyone to enjoy!
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