Depends on your platform. Xbox has been around a while so it's a smaller and more stable crowd. PS4 is just about hitting the end of its honeymoon phase so the hype crowd will start thinning out so it will feel a little more empty but will still have a healthy playerbase, just less crowded. PC is going to be jack-packed for probably about 6 months before it stabilizes into a longer term crowd.
It's grindy, and people who are failing at progression complain its P2W but it absolutely isn't. I've been playing for 11 months and I've spent $12 total and I'm endgame. You can pay real money for items that make your grind a little easier, and some people sell those items to the player market so you can buy those things for ingame currency as well.
It's under constant development. Maybe a little too focused on adding new things and not enough on polishing existing content. There is some content-drought at the end so mechanics are in place to keep you from maxing out too quickly. For many, endgame is pvp. For me, enddgame is my alts