Original Post — Direct link
over 4 years ago - /u/GSG_Jacob - Direct link

The Summer Sale started rewarded people for reviewing games. I think it was a response to the whole race thing, where people misunderstood the whole thing with winning the top game from their wishlist, and pruned their wishlist of indie games. This lead to a huge drop in wishlist numbers for a lot of games. When they started encouraging reviews, reviews exploded for a lot of games with supportive communities.