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almost 6 years
ago -
EVE Online
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Direct link
Transcript (by Youtube)
| 0s | [Laughter] |
|---|---|
| 3s | if you if you have put your wristband on |
| 6s | like BAM stroke you did you can take it |
| 9s | off and we'll give you another one but |
| 10s | without further ado please welcome to |
| 13s | the stage CCP Helmer hello everyone you |
| 28s | have brought me to Australia |
| 33s | who here I've been to Iceland okay well |
| 39s | glad to repay the favor it's been very |
| 44s | interesting so far so I am going to make |
| 53s | a presentation which I've called beyond |
| 56s | the friendship machine who here has |
| 59s | heard about the friendship machine okay |
| 64s | nobody that's good I'm gonna explain |
| 65s | that also before I could go beyond it |
| 69s | but you could also call this |
| 72s | presentation like why the hell have been |
| 74s | I've been working on this game for |
| 75s | decades and and also why are people |
| 80s | playing it for decades and here's a |
| 82s | picture of me famously mining park I |
| 86s | said that I lost from my in front back |
| 88s | in 2003 and and I've been working and |
| 93s | playing this game ever since and and we |
| 97s | say this that we are gonna have you |
| 100s | online go on forever |
| 102s | it sounds like crazy talk but every year |
| 105s | we have to the legacy of EVE Online it |
| 107s | becomes more and more of realistic |
| 111s | outcome that human line will truly |
| 113s | outlive us all and I think that the key |
| 118s | of the matter why I've been working on |
| 120s | this game for almost 20 years now and |
| 123s | some people have been playing it for 16 |
| 126s | years is that Eve is really hard it's |
| 131s | hard to play it it's hard to make it |
| 134s | it's pretty brutal it's a it's a cruel |
| 138s | world we have created we often kind of |
| 143s | think about it as a playground and here |
| 146s | are some slides from kind of CCP vision |
| 148s | material but it's happy kids playing in |
| 151s | a playground |
| 152s | doing some things but we all know that |
| 155s | your line is not really like that |
| 159s | it is a playground for sure but that |
| 161s | nanny is not always watching |
| 165s | and and this element of the violent |
| 167s | playground is something we used to talk |
| 169s | about even line when we're making in the |
| 171s | beginning this is actually the first |
| 173s | thing we wrote in the eep script back in |
| 176s | the beginning |
| 176s | death is a serious matter was written in |
| 179s | word and then we all went to Circus and |
| 181s | appears and that's been true ever since |
| 186s | we wanted to build a world that was |
| 188s | cruel but fair I think we've got the |
| 191s | cruelty part sometimes the fairness it's |
| 193s | a work in progress but I'll talk a bit |
| 198s | about that later so newellton is this |
| 202s | huge place and you're small and alone |
| 206s | I know how you start your journey and |
| 211s | it's a big puzzle to solve and it's best |
| 214s | solved with others and in competition |
| 216s | with others I think we need to do a |
| 220s | better job on the big puzzle I think |
| 222s | right now after 16 years you know a |
| 225s | little too much about the game and I'm |
| 228s | hoping in coming years we can catch some |
| 230s | of the mystery and discovery back in |
| 232s | again make it even crueler and make it |
| 235s | even more bigger of a parcel we're doing |
| 238s | some experiments obviously next week and |
| 240s | you'll see some of that in Yves keynote |
| 243s | hopefully not to may not because we also |
| 247s | want to stop explaining the game |
| 253s | sometimes I think we as a company we |
| 255s | explain a little too much what's going |
| 256s | on and and there's there is less room to |
| 259s | really figure out what's going on |
| 262s | so my presentation here is a little bit |
| 268s | about like how we're gonna focus at |
| 270s | different things rather than kind of |
| 274s | explaining what's about to happen in the |
| 275s | game and of course I mean even line is |
| 278s | it's a pretty applica treatment that we |
| 282s | have done together |
| 282s | I think actually we as the company play |
| 285s | a very little small part in actually |
| 287s | what the game has become we I would say |
| 291s | we did a lot in the beginning but you |
| 293s | guys have done a lot more to actually |
| 296s | take it where it is |
| 297s | and I like this quote here particularly |
| 300s | Eamonn line is peerless it's important |
| 302s | and stunts in isolation because no other |
| 305s | developer has even attempted to much |
| 307s | where the doors later on surpass it |
| 312s | it's amazing that is it still true after |
| 315s | all these years and it's really because |
| 318s | of all you guys continue to inspire us |
| 320s | to to work even harder to unlock the |
| 323s | next stage of evolution free and this is |
| 326s | a word cloud that we actually sourced |
| 329s | from when we were doing stories from the |
| 331s | first decade and it's amazing that a |
| 334s | computer game can inspire so many |
| 336s | emotion words which were the most common |
| 340s | words when you talk about your own story |
| 342s | cinema line and of course so many |
| 345s | tattoos so many mattr memories so many |
| 350s | marriages there I am for the first time |
| 352s | marrying people |
| 354s | alfalfa's it was kind of strange request |
| 359s | came to our customer support system can |
| 363s | you marry us at fan fest and I like not |
| 366s | sure but who am I to say no and now of |
| 371s | course we've outsourced it to the space |
| 373s | Pope and and it's like what do you |
| 377s | really do when you have a space Pope |
| 379s | marrying people and Eve Panamint in |
| 381s | Iceland like where do you go from there |
| 387s | like what what's next after that and and |
| 391s | we we parcel over it it's it's not easy |
| 396s | to think about like what is really next |
| 398s | for you online because I mean what you |
| 401s | guys have done like their world record |
| 403s | step and shutters there are certainly |
| 405s | servers that have bitch alert and and we |
| 411s | continue to figure out how to make that |
| 413s | work but aft ortley enough is it's a |
| 417s | pretty easy path to invent new |
| 418s | technology to to make new world records |
| 420s | but what really to blink with eve is |
| 423s | something like we have to mock the |
| 425s | epicness of space Pope's marrying people |
| 428s | books being written |
| 430s | volumes of booking Raider about what you |
| 433s | have done and and really like it's also |
| 436s | been a bit of a sort of a challenge for |
| 440s | me to think of a part-time what is it |
| 442s | really that we're doing like hauling at |
| 444s | a computer game doesn't really matter |
| 446s | what's really going on and the closest |
| 449s | thing I've actually found is from the |
| 451s | the if script itself is that this is was |
| 456s | one of the first words reading about in |
| 458s | online city made of booth is built in |
| 461s | the forest a city made of stone is built |
| 463s | in the mountains for a city made of |
| 466s | dreams is built in heaven and that's |
| 471s | kind of like what we're doing we are |
| 474s | like the mayor team of a city trying to |
| 479s | make the sure the plumbing work and |
| 481s | there are no traffic traffic jams it's |
| 483s | really all of you which have built the |
| 486s | city itself so in order to find out what |
| 493s | to do next |
| 494s | like really to next with Eve other than |
| 496s | adding more spaceships and and more cool |
| 499s | stuff to play with in the playground we |
| 501s | have actually spent a lot of time over |
| 503s | the past two years to dig into it what |
| 508s | really makes it tick and out of that |
| 511s | have come some pretty profound things |
| 515s | which makes I think I can speak everyone |
| 519s | at CCP even more excited to make sure |
| 522s | that even line really goes on forever |
| 524s | and out lives or so and I can summarize |
| 527s | it is that Eve online brings friends and |
| 532s | skills to the people that really encased |
| 536s | in it and I'm gonna take you a little |
| 541s | through that and I will learn love to |
| 543s | have follow-on conversations throughout |
| 545s | this event about some examples of your |
| 548s | from your own life and well first to |
| 551s | whether you agree with the premise or |
| 553s | not so here we have CTP coast he was |
| 559s | actually talking about what we call the |
| 561s | friendship machine at Amsterdam |
| 564s | and us you guys showed in your show of |
| 567s | hands not many people have seen that |
| 569s | talk but I highly encourage you to |
| 571s | what's the recording of of his talk he |
| 574s | really goes deeper into it but I've |
| 576s | taken a few of his slides just to kind |
| 579s | of introduce the concept to you and |
| 583s | since he because there's a bit of an |
| 586s | interesting character before he started |
| 589s | working at CCP he worked for the special |
| 594s | prosecutor office in Iceland unpacking |
| 598s | the financial meltdown of the Icelandic |
| 600s | economy so he spent many years |
| 605s | interrogating blank workers about like |
| 609s | what happened and I met him at some |
| 614s | point then and and and here's a very |
| 616s | many other unique aspects to his to his |
| 620s | life so I just said to him you have to |
| 622s | work at CCP I don't know what you're |
| 624s | gonna do exactly but we'll figure that |
| 628s | out and he started working on the NP he |
| 630s | did like some cool stuff there and but I |
| 634s | think this is exactly the reason why I |
| 639s | thought you said that work at C's began |
| 641s | he started so I asked him about I think |
| 645s | it was 18 months ago |
| 647s | so we have a lot of people that play the |
| 650s | game for decades spent a lot of time and |
| 654s | spent a lot of money on the game I think |
| 657s | I know why but how about the features go |
| 660s | and ask them and and where it came back |
| 664s | with is kind of within the umbrella of |
| 667s | what we thought it was but I think it is |
| 670s | actually more profound than we ever |
| 673s | could imagine so I'm gonna take you a |
| 674s | little bit through that yeah here's a |
| 678s | picture from Ivar Statham where we were |
| 684s | very happy that a lot of people kind of |
| 686s | agreed with what the findings show so a |
| 691s | lot of it has to do with this fact that |
| 693s | email and builds relationships |
| 696s | sips the pills of various relationships |
| 699s | can be friendships it can be enemies |
| 702s | it can be pretty deep stuff and contrary |
| 707s | to what people think they think that |
| 710s | even line is all about PvP and and and |
| 713s | corporate scamming it's actually a |
| 717s | maturity or the biggest segment of it |
| 719s | players self-identify as helpers so |
| 723s | their core identity in the game is to |
| 726s | help others and we have actually found |
| 729s | that people that identify themselves as |
| 733s | helpers have the highest engagement like |
| 736s | they the most if players are the people |
| 740s | that want to help others and I think |
| 742s | that's a little bit counter to at least |
| 744s | the mainstream narrative of a team |
| 746s | online but when you think about such a |
| 749s | crew place as in online there certainly |
| 751s | is a lot of opportunity to help people |
| 755s | and we have found through the deserts |
| 759s | it's less the most valuable thing we can |
| 762s | to what CCP is to find more ways to |
| 764s | connect people with each other because |
| 767s | again as I talked about in the beginning |
| 769s | the fact that the world is cruel it's a |
| 772s | big massive portal coping with all the |
| 776s | complexity and chaos and uncertainty of |
| 779s | EVE Online is best done by connecting |
| 782s | with others and overcoming those |
| 784s | obstacles and what did we learn and here |
| 789s | are some quotes the study that we did |
| 791s | spent most of last year doing so you |
| 794s | develop social network I'm flying with |
| 796s | the same crew for 10 years the |
| 798s | reputation you develop the stuff you |
| 801s | build together |
| 801s | it's not just a computer game it's a |
| 804s | world with a social network it's a |
| 805s | virtual world |
| 810s | want to teach people but Eve is about |
| 812s | this is to find meaning in something |
| 815s | like building relationships and finding |
| 817s | connections we became hardcore because |
| 824s | we made social connections not the other |
| 827s | way around |
| 827s | leader of an aggressive not static and |
| 833s | through all these theories we found like |
| 836s | a segment of players which belong to |
| 838s | this hopper segment which we call our |
| 841s | elite player profile so people in this |
| 846s | profile play about average 4.4 hours a |
| 849s | day average tenure is seven point one |
| 852s | year and the number of articles at 13 |
| 860s | yeah exactly thank you for your business |
| 865s | it helps a lot if we could get it up to |
| 870s | 20 it would be great so yeah it's pretty |
| 876s | elite and what characterizes them or |
| 882s | seriously you and connections are |
| 887s | absolutely the key element of five |
| 889s | people end up in this elite segment I |
| 894s | always want to be indispensable to my |
| 897s | Corp after historic study connecting |
| 901s | with players I started building out and |
| 903s | connect and expand my network up to 13 |
| 908s | it wasn't until I joined the Corps that |
| 911s | things really clicked I think that's |
| 913s | true for most players when that Corp |
| 916s | quit for example I quit the game but I |
| 918s | came back eventually important you court |
| 924s | the first time I realized this game was |
| 926s | for me and I would stick around was when |
| 929s | a group depended on me for important |
| 931s | tasks when you're involved with others |
| 938s | people are relying on you in a changing |
| 941s | environment then it moves from being a |
| 944s | game into a hobby so it's a lot of |
| 948s | overcoming obstacles changing |
| 950s | environment relying on others and |
| 952s | relying on your relationship and Trust |
| 955s | connections go beyond the game quite |
| 957s | easily because of the immersing of Eve |
| 960s | Eve has kept immersive connections |
| 963s | better than any other game it's very |
| 965s | important to me I'm a diplomat I like |
| 970s | building connections I enjoy the game |
| 972s | more when I'm helping others achieve |
| 974s | their goals even lets you play the game |
| 978s | that way |
| 982s | so our early players characteristics are |
| 985s | their helpers the commentators and |
| 988s | reliable and willing to put in hard work |
| 991s | and again |
| 994s | he was hurt extremely resilient and we |
| 998s | have found through these studies like |
| 1000s | Eve increases resilience in people and |
| 1004s | resilience is an extremely marketable |
| 1007s | skill in the world today goal-oriented |
| 1011s | we have so many former if players at CCP |
| 1014s | and that's obviously no chance |
| 1019s | occurrence this is exactly what you want |
| 1023s | to find in people when you're hiring |
| 1026s | them into companies with relative |
| 1028s | companies or real companies reoccurring |
| 1031s | themes they have experienced deep |
| 1033s | emotional events in the game but the |
| 1035s | negative ones are key sabers early on |
| 1039s | like death is a serious matter the first |
| 1042s | thing we wrote in the if script turns |
| 1044s | out to be the thing that actually makes |
| 1049s | the game but it is today |
| 1052s | spent the two first two months mining to |
| 1055s | get a hulk then i got greedy and talking |
| 1057s | to knoll and lost the hook yes you |
| 1061s | wouldn't be both this was a key moment i |
| 1064s | realized how much time cost this game is |
| 1067s | a drive and dedication and i decided i |
| 1070s | have to learn more so it don't make |
| 1072s | these same mistakes again social |
| 1077s | connections are key reasons for why |
| 1080s | players become elite players the point |
| 1083s | when you move from being just a monkey |
| 1085s | in the universe to understanding what |
| 1088s | american is why work break out why |
| 1091s | logistics are important that is when I |
| 1093s | started to want to gift my knowledge of |
| 1095s | the game on words and teach players why |
| 1098s | they are important my friends in the |
| 1101s | game are more important than cane ships |
| 1104s | wealth or power and elite players pursue |
| 1111s | ambitious goals if there is something |
| 1115s | impossible I want to get it I can relate |
| 1119s | when I was hired to CCP in 2000 after a |
| 1124s | long recruiting session involving a lot |
| 1126s | of alcohol |
| 1127s | just the authentic way I said to them so |
| 1131s | guys you know this can't be done |
| 1134s | yeah yes kind of okay that's good that's |
| 1138s | what I started my drive in the game was |
| 1143s | when I saw the top report on the culture |
| 1146s | alp store which was a raven ship and i |
| 1148s | decided i wanted to get it it's |
| 1151s | important to feel like you're a part of |
| 1153s | something and that you can influence it |
| 1157s | players are resilient |
| 1159s | I like the smack in the face complexity |
| 1162s | of the game for sure |
| 1167s | and any players are of course in play |
| 1170s | run corpse I don't think that's a crisis |
| 1173s | anyone and this is the reason why I'm |
| 1178s | online is still alive and thriving as it |
| 1181s | is is because of this aspect of it |
| 1184s | online and by us understand to get much |
| 1189s | more deeper understanding the pathways |
| 1191s | of how people become entangled in the |
| 1194s | front seat machine is something we will |
| 1196s | be strengthening a lot more going |
| 1198s | forward to make the game even harder on |
| 1201s | some level not in the beginning though |
| 1203s | talk a little bit about that maybe a |
| 1206s | little bit too difficult in the |
| 1207s | beginning but certainly in the end and |
| 1211s | find these ways to allow people to bond |
| 1213s | together to overcome the obstacles they |
| 1215s | either make for each other or the game |
| 1217s | makes on its own but there are also some |
| 1221s | active patterns which we have found |
| 1224s | which are tearing apart social networks |
| 1226s | that being allowed to have more |
| 1229s | time to form together and actually |
| 1233s | through this 30 this 30 is the reason |
| 1236s | why we did the changes to the worldcat |
| 1238s | Eurasian system is that we found there |
| 1240s | was an extreme amount of asymmetry |
| 1243s | between the people which were having way |
| 1246s | too lost little risk in bullying new |
| 1249s | players who were in the early stages of |
| 1252s | forming these kind of kind of bonds |
| 1254s | because the the the challenge of growing |
| 1258s | a maligned from beyond where we are now |
| 1260s | is that the complexity and challenges |
| 1262s | which are so good for long-term |
| 1263s | retention they are causing the fact that |
| 1268s | the even line is kind of stuck at its |
| 1271s | current level because we're not able to |
| 1273s | get people quickly enough into this |
| 1275s | magical forensic machine so we we made |
| 1281s | this change but now we're into this what |
| 1285s | I call beyond the friendship machine so |
| 1288s | we have this aspect of iam online where |
| 1291s | it's giving people new relationships and |
| 1293s | if you read any study from the World |
| 1296s | Trade Organization or World Health |
| 1298s | Organization that the number of |
| 1300s | relationships you have is the best |
| 1304s | future determinator of how long you live |
| 1308s | how healthy you are and how happy you |
| 1310s | are |
| 1311s | so by compiling these two things |
| 1314s | together we have found out that if makes |
| 1317s | people live longer be healthier and be |
| 1320s | happier and I think that is pretty |
| 1324s | magical to have accidentally created |
| 1328s | something there is a true not positive |
| 1330s | in the world but wait there's more that |
| 1334s | wasn't enough so here we are to the |
| 1336s | friendship machine so in 2009 we made |
| 1341s | this video called the butterfly effect |
| 1344s | which kind of goes about like every |
| 1347s | little detail of this universe every |
| 1350s | decision can have repercussions |
| 1354s | throughout the universe of EVE Online |
| 1356s | and and if you live in Iceland which is |
| 1359s | also a crew but fair dangerous place you |
| 1364s | know like a lot of the difficulties in |
| 1367s | your environment they build enormous |
| 1370s | amount of survival mechanisms in |
| 1372s | yourself and because we made the email |
| 1375s | line world cruel but fair and as we saw |
| 1380s | on the story before if players are |
| 1381s | extremely resilient it has a lot to do |
| 1384s | with the cares of the universe that is |
| 1386s | it online both in our social dimension |
| 1388s | but also in our in a game dimension |
| 1392s | and there are these elements we use as |
| 1396s | guidance they're like four key |
| 1398s | motivations for yourself to be half be |
| 1400s | about doing something that you want to |
| 1404s | spend your time on and a lot of it has |
| 1408s | to do with the two bottom L elements |
| 1412s | mastery and autonomy |
| 1415s | so obviously extrinsic motivation in EVE |
| 1419s | Online is mostly just done in a |
| 1421s | classical economic sense you want to |
| 1423s | have more eyes Kay purpose comes a lot |
| 1426s | through the friendship machine but |
| 1429s | mastery and autonomy email line creates |
| 1432s | an extreme amount of mastery and |
| 1435s | autonomy because the world is so chaotic |
| 1437s | harsh cruel and and chaotic that you |
| 1442s | have to build self-reliance II and |
| 1444s | yourself to be able to cope with it and |
| 1446s | I actually recruited a social media |
| 1451s | listening company earlier this year and |
| 1454s | they had had an artificial intelligent |
| 1459s | robot wade through everything on the |
| 1462s | internet that has been written about him |
| 1464s | online read it included I I feel dearly |
| 1471s | for the poor soong meetee a robot that I |
| 1474s | read all that and I asked them to to see |
| 1481s | if Eve players were talking about online |
| 1485s | whether Eve had made them stronger as |
| 1491s | people and and the and the verdict came |
| 1496s | back that this is very much true so can |
| 1501s | II hear you for real-world business |
| 1504s | success so this is actually an email I |
| 1509s | got I think in February this year where |
| 1513s | on if player I had wanted his own |
| 1515s | company in Canada and I was having |
| 1517s | amazing success and he marked out for us |
| 1520s | how the skills he learned in him online |
| 1523s | made him successful with running his |
| 1525s | |
| 1525s | in Canada so recruitment for |
| 1528s | corporations is like album sales court |
| 1530s | members customer trusting you trade hubs |
| 1534s | Amazon major North America retails the |
| 1537s | best urban staple like and I'm gonna not |
| 1540s | read it all but he basically kind of |
| 1544s | laid out the path on how he got his |
| 1547s | company to eight million dollars in |
| 1549s | revenue than eighty seven percent profit |
| 1551s | build ratio because even line taught him |
| 1553s | how to do it and and we have men in many |
| 1557s | stories like this yeah he made four |
| 1563s | hundred thousand dollars in profit last |
| 1565s | year I think that's pretty epic you |
| 1567s | playing a computer game and you go for |
| 1571s | both domination and here are some of the |
| 1575s | of the quotes we found in a few hours I |
| 1580s | will find if I managed to Larry's mercy |
| 1582s | at Pacific an epoxy development for |
| 1583s | Atwater skillet into leadership of the |
| 1586s | national productivity Australia I don't |
| 1589s | I don't know exactly who wrote this are |
| 1593s | you are you here do do people recognize |
| 1598s | this no ok well it's out on the internet |
| 1607s | Eve made the economy classics I took and |
| 1609s | call it immediately real to me and gave |
| 1611s | me an outlet to practice skills and |
| 1613s | theory as I was learning even if you |
| 1615s | don't get into industry or trading |
| 1617s | concepts like arrow ROI and opportunity |
| 1619s | cost will serve you well in staying in |
| 1622s | the block when it comes to exploration |
| 1623s | and PvP so great many examples of even |
| 1628s | line preparing people and giving skills |
| 1631s | because the world is hard and chaotic |
| 1633s | and relies on wanting together with |
| 1635s | others trains you for success in reality |
| 1639s | as well and so here are some of the |
| 1643s | science we're coming up with as a |
| 1646s | consequence of this so I like using the |
| 1651s | muscle of hierarchy of needs as a kind |
| 1655s | of a roadmap on how we map all these |
| 1657s | insights which we've come |
| 1659s | to learn about the game and basically |
| 1662s | kind of the master of hydrogen beats is |
| 1665s | divided into this kind of two halves one |
| 1667s | of it is safety fairness low and |
| 1670s | belonging and the second part is self |
| 1672s | esteem and self-actualization I actually |
| 1675s | don't like how the master hierarchy of |
| 1678s | needs has been turned into a pyramid |
| 1680s | it's actually master of himself didn't |
| 1683s | praise it like that so it makes somehow |
| 1685s | one more important than the other but |
| 1687s | these things very much built together |
| 1689s | like you can build yourself and your |
| 1692s | skillset through him online and it gives |
| 1696s | you friends and these things they |
| 1698s | intertwine and they rotate around each |
| 1700s | other Eva help Mia get ahead in my |
| 1705s | professional life my best pros helped me |
| 1708s | when I was down like this is kind of the |
| 1711s | yin and yang like that your support |
| 1713s | network and your skill set makes you |
| 1715s | overcome obstacles overcoming obstacles |
| 1717s | and becoming stronger gives you skill |
| 1719s | set that allows you to dominate any |
| 1722s | aspect of human life and this is some of |
| 1727s | the road map I'm hoping we'll be able to |
| 1729s | even strength thereby making the game |
| 1731s | harder and finding even more ways to |
| 1735s | connect people into the social network |
| 1737s | of your life so here are some of the the |
| 1741s | max of skills we have found out through |
| 1745s | the social media listening robot that |
| 1747s | crowdsource all the internet a lot of it |
| 1751s | maxes into the emotional cloud words we |
| 1754s | got from Eve the second tacit I showed |
| 1756s | in the beginning trust loyalty accuracy |
| 1759s | a leadership management openness |
| 1761s | ownership authorities kept system |
| 1764s | shocking even line trained skepticism |
| 1768s | people skilled politics networking |
| 1771s | dealing with consequences language |
| 1774s | skills getting back up factional warfare |
| 1777s | propaganda skills programming excel |
| 1779s | skills |
| 1782s | there was actually a player that asked |
| 1784s | me last night |
| 1785s | so Hilmer what do you think when people |
| 1786s | call it excellence pace I think it's |
| 1789s | also well yeah it prepares you for life |
| 1793s | believe me I don't know company |
| 1794s | spreadsheets run the world just like the |
| 1799s | real world is run on spreadsheets even |
| 1801s | line is run as presents and we have |
| 1805s | found this interesting element that when |
| 1808s | it belonged to two worlds the e worlds |
| 1810s | and reality |
| 1811s | it totally trains you and having this |
| 1814s | schism of having two separate personas |
| 1818s | makes you learn even faster yep my job |
| 1822s | is going well I've been here since Jan |
| 1824s | 11 selected as a tech lead for a half a |
| 1827s | million dollar project in Saudi Arabia |
| 1829s | in West Palm Beach tonight setting up a |
| 1832s | date with a beautiful director of |
| 1833s | Discovery Channel bought my dream car |
| 1836s | sweep house on the lake because of me |
| 1842s | you win the match it what it does thing |
| 1846s | like this after having toiled on this |
| 1848s | game for two decades it's like yes it is |
| 1851s | a good thing the spreadsheet simulator I |
| 1857s | got a lot of quotes about the players |
| 1860s | learning Excel skills and thus be able |
| 1863s | to land a massive jobs or be the the |
| 1866s | Excel wizard |
| 1882s | okay actually I uh neither ironically |
| 1886s | it's actually interesting but I want to |
| 1888s | also help all of us do we sometimes talk |
| 1893s | about this jokingly that Iman line is |
| 1895s | making you better as a person and in |
| 1897s | life and allowing it to land jobs so we |
| 1899s | see a lot of these kind of coaching |
| 1901s | words where people are not really |
| 1902s | willing to say it I'm gonna get us to |
| 1905s | the place where you can I on ironically |
| 1907s | used Eve to land my current job because |
| 1910s | business controller and one of my |
| 1912s | biggest construction companies in the |
| 1914s | world they asked me for example of |
| 1915s | leadership FC and Corp Alliance for the |
| 1920s | past nine years and wanted to know how |
| 1922s | familiar I was with Excel spreadsheet |
| 1924s | online my nickname at work is now the |
| 1927s | axle guru while some call Eve mockingly |
| 1932s | the excel simulator turns out to be |
| 1934s | valuable training tool for some of the |
| 1936s | most demanding jobs and player are using |
| 1939s | it for leverage so Eve is real the |
| 1944s | friends who make become the most elite |
| 1947s | tight-knit community in the world a |
| 1949s | secret group of crazy talented people |
| 1953s | your Eve skills are real skills they let |
| 1956s | you take control of your life in reality |
| 1958s | because you need all these skills to |
| 1960s | take control if you're a of life they |
| 1962s | make you better at reality and it's not |
| 1965s | just me saying it we crowd sourced all |
| 1968s | of the internet for all these stories to |
| 1969s | find it they're true and they are this |
| 1973s | is actually something I'm obsessing |
| 1975s | quite a bit about that CCP itself it's |
| 1977s | this difference between a growth mindset |
| 1979s | and a fixed mindset and I think on Eve |
| 1982s | as an excellent training ground in |
| 1985s | failure is an opportunity to grow I |
| 1987s | think all of us here that I've had some |
| 1990s | applique yrs in your line have learned |
| 1992s | the look through how you if you press |
| 1995s | aver and just become better at what you |
| 1997s | suck at then it can become better at |
| 2000s | everything and there are very two |
| 2002s | distinct views on this some people |
| 2004s | believe that you're born in a static way |
| 2007s | there are the porns smart or you're born |
| 2009s | done I'm very much not to believe it or |
| 2011s | not I've seen so many examples of people |
| 2013s | that |
| 2014s | you might think we're not smart but |
| 2017s | either become smart or we're just really |
| 2019s | smart it just didn't have a great way to |
| 2022s | express it and even line really nurtures |
| 2024s | this growth mindset I can learn to do |
| 2027s | anything about challenges help me grow |
| 2029s | my effort and aptitude to determine my |
| 2032s | abilities feedback is constructive I |
| 2035s | like to try new things I'm inspired by |
| 2038s | the success of others and here is just |
| 2044s | kind of even more of an inventory of all |
| 2046s | the skills I'm not going to read all of |
| 2048s | them but you can screen crop it and read |
| 2052s | it as a governor |
| 2054s | so you online really gives you friends |
| 2057s | and skills and this is what we have |
| 2061s | found out by by talking to you guys so |
| 2065s | going forward I hope that we can |
| 2068s | strengthen these aspects of you online |
| 2070s | even more obviously some of it will come |
| 2074s | through game design and in expansions |
| 2077s | and all that but this will be much more |
| 2079s | of a guiding light than it has been |
| 2081s | before because this is extremely precise |
| 2084s | and and granular and very actionable for |
| 2087s | us to act so as we go about this journey |
| 2090s | of setting Emeline off for the third |
| 2092s | decade this will be a lot out roadmap |
| 2094s | and because I used the the muscle of |
| 2098s | hierarchy of needs of also using this |
| 2100s | inside the company because the eve |
| 2101s | hierarchy of needs so where we marked |
| 2104s | kind of the the the needs of human line |
| 2106s | like physiological needs and Eve is like |
| 2108s | the SSO the launcher it doesn't cross |
| 2110s | each 64,000 x12 safety and fairness are |
| 2114s | about fairness of the playground no |
| 2116s | buffeting no scamming at least within |
| 2119s | reason no cheating no were tech bullies |
| 2123s | love and belonging is about the forensic |
| 2126s | machine esteem like all the alliances |
| 2129s | corporation CSM sarah tells the history |
| 2132s | of Eve and then self-actualization is a |
| 2136s | lot about this in online giving a real |
| 2138s | skills to succeed in EVE Online and to |
| 2141s | succeed succeed in the world at large |
| 2143s | and we'll be hearing about elements like |
| 2147s | if 64 |
| 2148s | keynote so you will be seeing us doing a |
| 2151s | lot more sort of this empty fundamental |
| 2155s | sort of tech strengthening of even line |
| 2157s | to really kind of set up stronger |
| 2159s | foundation for even line for it to go on |
| 2161s | for decades to come |
| 2162s | because even though we have already |
| 2164s | always found it very important having |
| 2167s | all this profound insight that email and |
| 2170s | is an apt benefit to the world gives us |
| 2172s | even more ambition to take it even |
| 2174s | further like it's not just us playing |
| 2177s | it's not just important because it's |
| 2179s | important for CTP and I'm running CTP |
| 2181s | it's important because it's important so |
| 2185s | you will see a lot more from us on this |
| 2188s | front to do this kind of deeper more |
| 2191s | investment in these plantations with |
| 2193s | would make any sense for us to do one |
| 2195s | last week |
| 2196s | we're gonna have this go on forever you |
| 2198s | will also see us do more of these kind |
| 2200s | of elements where we did 10,000 person |
| 2203s | fleet fight experiment aren t you see |
| 2205s | this will take more years to harvest out |
| 2209s | to unlock the potential for this into it |
| 2212s | but we will continue to do this kind of |
| 2214s | advanced R&D and I would love if you can |
| 2216s | come and help us doing this just like |
| 2218s | you did a TVC and just like you've |
| 2220s | helped us bang on the 64 bit version it |
| 2224s | really helps us find ways to to have him |
| 2227s | online go on forever |
| 2229s | this is kind of the the focus area for |
| 2233s | CCP today so while all these things |
| 2238s | about the friendship machine Eve is hard |
| 2240s | it's cruel but fair all these elements |
| 2243s | are really important for the long term |
| 2245s | retention of EVE Online game online is |
| 2247s | really held back by the first seven days |
| 2250s | we we have often showed this element |
| 2254s | with pride that this is the learning |
| 2256s | curve of you online this was maybe cool |
| 2259s | in 2003 it's just not working in 2019 |
| 2263s | like the world has moved on many cycles |
| 2265s | and also what not many players realize |
| 2268s | on earth even if developers is that the |
| 2271s | game is extremely a lot more complicated |
| 2274s | now in 2019 than it was in 2003 in 2003 |
| 2277s | we had like 30 spaceships and you have |
| 2279s | to pick one of 30 now we have 300 |
| 2281s | Aesop's now we have so many features and |
| 2284s | dimensions which is the clutter in the |
| 2286s | UI so the eve has gotten harder and |
| 2289s | harder and harder as the year have |
| 2291s | progressed because of the complexity has |
| 2293s | increased and the optionality has |
| 2294s | increased and people's patience for |
| 2297s | complexity in the beginning as going |
| 2299s | lower and lower and lower and just to |
| 2301s | show you how bad it is is that this is |
| 2308s | our thermal performance as we call it so |
| 2313s | I took a week of 2019 and this is what |
| 2318s | happened in the week 7 in 2019 so we got |
| 2322s | 25,000 people to register to a moment |
| 2324s | for the first time which i think is a |
| 2327s | lot more than people think I think often |
| 2329s | people think if it's a static thing |
| 2330s | there's a player base it's just playing |
| 2332s | him online it is not the case |
| 2334s | Emeline is like a river that is |
| 2336s | constantly flowing and there's like a |
| 2338s | silt at the bottom that builds off after |
| 2340s | year after year |
| 2341s | but the flow is a lot bigger than the |
| 2345s | playerbase we got a lot more people to |
| 2347s | play in online for the first time then |
| 2349s | played it for the tenth time so every |
| 2354s | week week after round 20,000 to 25,000 |
| 2357s | people to sign up to the game out of |
| 2360s | those half or about 12,000 log in for |
| 2363s | the first time so we have a massive |
| 2365s | thing to fix there then seven days later |
| 2369s | 90% of people have given up so there is |
| 2374s | an aspic focus that CCP needs to apply |
| 2378s | to this and we need to apply it |
| 2382s | both forum online but also because of |
| 2384s | what I've talked about before like 'man |
| 2387s | line is giving your friends and skills |
| 2389s | but in the world we experience this |
| 2392s | loneliness epidemic if you if you study |
| 2395s | people in the world today how many |
| 2397s | friends they have now versus people 10 |
| 2400s | years ago or 20 years ago people have |
| 2402s | less and less meaningful deep |
| 2404s | friendships so the world is destroying |
| 2407s | itself and again friends safely to |
| 2409s | longevity health and happiness so the |
| 2413s | world is gonna live shorter be less |
| 2415s | healthy and last |
| 2415s | happy because of loneliness because |
| 2417s | reality doesn't give you enough friends |
| 2420s | so we have all these people everyday |
| 2423s | 25,000 people trying to be a part of the |
| 2426s | friendship machine just apically failing |
| 2429s | at it |
| 2430s | because we are actively failing at it I |
| 2432s | think us CCP we have the role for the |
| 2434s | first 7 days then you guys can help a |
| 2437s | lot in the what's to follow a lot of the |
| 2440s | new player organization like brave are |
| 2442s | doing a phenomenal job in helping people |
| 2445s | after the first 7 days but we CCP need |
| 2447s | to do a lot better on this so you will |
| 2449s | see us really investing in making sure |
| 2452s | that we hope people on board into that |
| 2455s | where you can embrace them into the |
| 2458s | friendship machine to help them cope |
| 2460s | with it because while it is hard and |
| 2462s | that's amazing and it's awesome it |
| 2464s | should not be this hard in the beginning |
| 2467s | it's harder now than it was when a lot |
| 2470s | of us started playing it online but |
| 2476s | where you guys can come in and help us |
| 2477s | is that people are a little shy in the |
| 2481s | beginning even if they may make it past |
| 2483s | the first 7 days but if you seek them |
| 2486s | out every eve organization that is |
| 2489s | seeking out new players is doing a |
| 2490s | massive benefit to the world so people |
| 2494s | that have sought out to join |
| 2496s | corporations are two times more likely |
| 2498s | to be active than people that are coming |
| 2503s | into corporations on their own so all |
| 2505s | the new player organizations that are - |
| 2507s | in god's work within EVE Online are |
| 2509s | doing magic to the game I'm going to |
| 2512s | call out Akane Empire who's been doing |
| 2514s | this for over a decade 10,000 people |
| 2518s | have gone through it 82% of those |
| 2521s | players are still playing a year later |
| 2525s | even light is alive and thriving because |
| 2529s | of this effort like nothing that CCP |
| 2532s | dars has this level of retention power |
| 2535s | compared to what new player |
| 2536s | organizations do anything like nothing |
| 2541s | comes close we will be doing things like |
| 2545s | the fleet hunter to help with this I've |
| 2547s | seen the excel sheets and the map |
| 2549s | the people to do to organize new player |
| 2552s | fleets and we will invest in areas to |
| 2553s | make it to make it easier but please |
| 2558s | continue to do this this is helping |
| 2560s | massively try to get them to die with us |
| 2565s | that's the key operative death is |
| 2568s | serious it's a serious matter |
| 2571s | devastating loss is really like we now |
| 2575s | call it a magic moment like the moment |
| 2578s | you lose your first spaceship is the |
| 2580s | moment whether either you have enough |
| 2582s | understanding of why it happened or you |
| 2584s | have the social network to help you |
| 2586s | through it then you play forever if you |
| 2589s | don't immediately quit and never come |
| 2591s | back understanding why it happened a ray |
| 2597s | of hope that you can respond to get back |
| 2599s | on your feet and get revenge and social |
| 2602s | support during the magic moment that is |
| 2605s | what makes an elite II player and we use |
| 2611s | this kind of social interaction theory |
| 2613s | this is actually pour out from the CIA |
| 2616s | believe it or not so to make friendship |
| 2619s | than it is proximity frequency duration |
| 2621s | and intensity and where iman line has |
| 2625s | its magic the intensity of what you can |
| 2628s | experience together is really why human |
| 2632s | line is so effective at making new |
| 2634s | friendships if you talk to birth parents |
| 2637s | that have gone to war they say that |
| 2640s | playing game online is a lot like going |
| 2642s | to work with people like going to an |
| 2644s | actual war I've never done that with |
| 2646s | people that have they like an even line |
| 2648s | to the same experience and making |
| 2652s | friendships we recently made new friends |
| 2655s | in South Korea I was therapy for I came |
| 2657s | here and we are also making these kind |
| 2660s | of changes because we want to take a lot |
| 2663s | more long-term outlook on Emeline it's |
| 2667s | actually if you study all nations of the |
| 2669s | world the Koreans have the most |
| 2670s | long-term outlook of any nation so |
| 2675s | that's why we are partnered off the |
| 2676s | Koreans it's also but it's allowing me |
| 2678s | to come here I was in the neighborhood |
| 2680s | even if it takes 10 hours |
| 2682s | coming from Korea and I believe that all |
| 2686s | these changes we will be doing this year |
| 2689s | based on this research and this kind of |
| 2692s | new insights about him online will truly |
| 2694s | unlock the next dates of evolution for |
| 2697s | EVE Online allow it to Co go on forever |
| 2699s | and then I hope to see you all at fan |
| 2703s | fest next year bring it back to Iceland |
| 2706s | 2nd and 4th of April 2020 thank you |
| 2711s | [Applause] |
| 2720s | yeah I can take a couple of questions it |
| 2730s | might be you but let's see you're kind |
| 2732s | of new nobody wants to ask you more |
| 2744s | question he's not that scary a ramen |
| 2754s | Kara logic your elite player base what |
| 2757s | percentage of the overall player |
| 2759s | population is the elites so for this |
| 2764s | study we we studied the top 1% but it's |
| 2771s | a it's a grading scale but there's |
| 2773s | thirty was done by finding people that |
| 2778s | have spent the most amount of time in |
| 2781s | EVE like actual time not just staying |
| 2784s | logged in and we took the 1% of that |
| 2786s | place and that is the foundation of this |
| 2788s | theory how many a player's rate on this |
| 2793s | criteria we have not on that sort of |
| 2797s | extrapolation from these Co results |
| 2802s | hello hello so in today's gaming world |
| 2807s | it's not all pcs and it's not all |
| 2809s | consoles mobile plays a huge role and |
| 2811s | definitely the shooter world the Battle |
| 2813s | Royale world is huge so obviously |
| 2816s | everyone who plays Eve is interested in |
| 2818s | the mobile future of Eve and the kind of |
| 2821s | FPS type role of Eve and the |
| 2824s | cross-pollination that could be possible |
| 2826s | to bring people from let's say they |
| 2828s | start in one and bring into there when |
| 2829s | do you think that the Eve player base |
| 2831s | will hear more detail about |
| 2832s | ccp's plans so we are making serious |
| 2839s | posts into mobile on many different |
| 2841s | fronts one is we are improving the |
| 2845s | companion up to Eve and we will have |
| 2847s | more |
| 2847s | talk about in upcoming events but the |
| 2851s | biggest thing we're doing is the |
| 2853s | collaboration we're working with naty's |
| 2854s | where we're making evac O's which is |
| 2857s | basically Iman line as you know it from |
| 2860s | PC on mobile we have remade the game |
| 2863s | from scratch we've worked with nineties |
| 2865s | or for almost three years on kind of |
| 2870s | built in Eve anew and we're hoping to |
| 2873s | release that this year that is it's |
| 2880s | almost like an artifact from the future |
| 2883s | when you when you have an iPhone and you |
| 2885s | play online in its full glory on a phone |
| 2887s | it's it's a little mind poking so I |
| 2890s | think from that step we will learn a lot |
| 2893s | when it comes to the shooters then we |
| 2897s | announced earlier in the year that we've |
| 2898s | taken project Noah back to formula but |
| 2901s | there is still much going on and |
| 2904s | hopefully at fan fest next year in |
| 2907s | Iceland we will have more to say about |
| 2909s | that but we took that back to formula 2 |
| 2912s | on port what we learned from our latest |
| 2916s | posts and also what is going on in the |
| 2917s | world as per your comments Amy calculate |
| 2926s | I'm mati blog |
| 2929s | speaking of puzzles I looked online I |
| 2932s | can't quite crack this one puzzle do you |
| 2934s | have a road map is it a photo so the in |
| 2940s | terms of like the right map for next |
| 2942s | year because I know that in the past he |
| 2943s | always had a really really good really |
| 2946s | really good road map online but yeah we |
| 2948s | kind of hit this point now where we're |
| 2949s | saying what's what's happening like |
| 2952s | what's what's going for what is the next |
| 2954s | n number of cycles look like and how can |
| 2957s | we get behind you behind that yeah so |
| 2962s | that there's a bit of a trough we sucked |
| 2965s | every time we were making these road |
| 2967s | maps and three variants and all that |
| 2969s | have now been managing if development |
| 2972s | directly in interactive years and and a |
| 2975s | lot of it comes we're making these road |
| 2977s | maps to present them at evac |
| 2979s | like this then if you look at our |
| 2981s | success rate on delivering on roadmaps |
| 2983s | is actually not very high so the roadmap |
| 2987s | starts to become entertainment in and of |
| 2989s | themselves so I want to unwind a little |
| 2992s | bit this this constant need for hours to |
| 2996s | make road maps to make powerpoints to |
| 2998s | present the device because it also takes |
| 3000s | the mystery away from the universe when |
| 3004s | we put ourselves in the in the end the |
| 3006s | posture of being developers working on a |
| 3008s | game with this roadmap but explaining |
| 3010s | way too much what's going on and it just |
| 3012s | takes the excitement away so it's a bit |
| 3016s | of a tricky balance to manage how much |
| 3019s | ambition we have for EVE Online but I |
| 3022s | want to get more to like actually |
| 3024s | delivery value into the game to allow |
| 3026s | you to discover rather than be selling |
| 3029s | you on road maps and what's to come and |
| 3033s | I know it's gonna take some while for us |
| 3035s | to figure that out because the the act |
| 3037s | of making rope marks making them at |
| 3039s | events and then delivering on those are |
| 3041s | just a common way to do this but I want |
| 3044s | to calm that down a bit we obviously |
| 3046s | have our own rope map internally but I |
| 3049s | would rather have a work speak for |
| 3051s | itself through the vel delivery in the |
| 3053s | game alright my friends thank you very |
| 3057s | much this is Bill Maher I go we will be |
| 3060s | taking a quick break after this thank |
| 3062s | you |
| 3066s | you |
| 3070s | [Laughter] |