[2021] Is the Fall Guys Twitter run by a 10 year old?

Actually, Oliver IS a person, and he does something different. Brand marketers often try to replicate this now - and that social media account was the absolute talk of the town because of the reasons you have already pointed out here. We are not a big brand, we never wish to speak nor act like one, the monotonous updates of other brand twitters are something we dislike and so we structure our strategy accordingly.

Players know us as CMs, they address us by our names, and we are community driven. Speaking in first person has a lot to do with that. Fall Guys was a tiny game by a small indie team and it blew up in no small part down to the refreshing nature of the Twitter, and there are a lot of articles on it.

Source: I have been in marketing for over 5 years before I joined Fall Guys as a CM, and every marketer wanted to replicate the insane hyper-growth of that Twitter account.