[2021] “Special Deal From The Atomic Shop”

Just received this email and was wondering if it’s something new. If not, what are the parameters here?

“Hello Vault Dweller,

Thank you for the time and effort you have put into playing Fallout 76! As a token of our appreciation, we would like to offer you a special gifting service. For a limited time you will have the opportunity to outfit your friends with any of the items from the Atomic Shop!

Simply reply to this email and let us know what items you are interested in. And please remember, we are always here to answer questions and listen to your feedback.

Regards, Bethesda Support Team”