Original Post — Direct link
over 4 years ago - /u/AnetHoGM - Direct link

Originally posted by ErikHumphrey

You know /u/AnetHoGM, the guy with the tattered cape during the Icebrood Saga announcement?

He has them linked on his LinkedIn: https://www.linkedin.com/in/mikesilbowitz/

It’s true. I also shared it last year with the community when the campaign went live :-)

over 4 years ago - /u/AnetHoGM - Direct link

Originally posted by Alreid

Hi, I asked a question on my own reply but I thought I would ask it here.

The adds are pretty good I would say, at least I find them kinda funny. Where were they used? And if you could share their success with us :D.

I remember seeing these on reddit last year but never actually seen one of those outside of reddit so I wonder where and how they were used.

Hi! These ads were used online via gaming sites as well as Hulu and social media, targeted towards potential audiences who would potentially be interested in GW2 based off other games or entertainment they have played, watched or showed interest in. This campaign titled "11 Million Strong" continues to run via targeted media placements via social.

As far as success metrics, I want to be able to share but we are waiting for a particular milestone which we are very close but it was very successful.