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Hunt: Showdown
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| 0s | hey hunters my name is bidi boy and |
|---|---|
| 2s | welcome to this video to keep up with |
| 4s | all the hunt related news please make |
| 6s | sure to follow us on social media so |
| 8s | facebook twitter instagram and tick tock |
| 11s | as well as subscribe to our youtube |
| 12s | channel to get all the latest video |
| 14s | updates from us today we would like to |
| 16s | provide more details regarding the |
| 17s | monetization in hunt we know that there |
| 20s | have been a lot of questions in the past |
| 22s | few months so to help me answer all |
| 23s | these questions today i have with me |
| 26s | hans our publishing manager how are you |
| 28s | doing hans doing good ben thank you how |
| 30s | are you i'm good too and uh yeah we have |
| 33s | a lot of to talk about today so let's |
| 35s | just dive into it and let's answer all |
| 36s | the questions from the community to |
| 38s | start the whole conversation of let's |
| 40s | talk about why we have made some of the |
| 41s | monetization changes last year such as |
| 44s | the change of bloodborne prices or the |
| 46s | in-game pop-up messages for different |
| 48s | sales and different items could you tell |
| 50s | us about this house |
| 51s | for any game you can only sell a finite |
| 53s | number of copies so before it would |
| 56s | become an unstable revenue source we had |
| 59s | to move away from this reliance and |
| 62s | make sure we |
| 64s | got a better revenue stream from our dlc |
| 66s | and our bloodbath height for the last |
| 68s | four years we supported hunt with a lot |
| 71s | of free updates we want to keep doing |
| 73s | that for years we simply know from any |
| 76s | game that eventually this source becomes |
| 78s | less if we don't do that we at some |
| 81s | point can't support hunt anymore last |
| 83s | year we |
| 84s | formed an extensive data review |
| 86s | surrounding our monetization |
| 88s | our economy and our revenue too many |
| 91s | blood plans were being pumped into the |
| 92s | economy we did this on purpose um we |
| 95s | want to give people incentives to to |
| 97s | look into legendary items and to to play |
| 100s | for that but it came to a point that by |
| 103s | far |
| 104s | uh the majority of blood bounds in the |
| 106s | economy were given away and only a very |
| 110s | small percentage was being sold could |
| 112s | you tell us what are the implications of |
| 114s | that it's a steady source of revenue |
| 116s | that |
| 117s | supports us in our ability to release |
| 119s | free content updates and give the game |
| 122s | keep the game going what we saw however |
| 125s | is that it was one of our lowest sources |
| 128s | of revenue and that if we would not make |
| 130s | changes it would become unsustainable on |
| 133s | average for every 100 platforms that we |
| 137s | gave away we sold only 10 bloodbands in |
| 140s | some cases that even meant that for some |
| 142s | of the items we released |
| 144s | we were losing money instead of making |
| 146s | money so obviously sustainability is |
| 148s | super important for every game out there |
| 150s | but then how did we decide to go on with |
| 152s | these changes that we implemented sure |
| 154s | to keep it sustainable for the long term |
| 156s | we had two options uh the economy was |
| 158s | already in a very bad state so we either |
| 161s | had to basically introduce a completely |
| 163s | new currency which would mean that all |
| 165s | new items we released would be sold for |
| 167s | a new currency and in the long run the |
| 169s | platform will become worthless or we |
| 172s | make gradually |
| 173s | smaller changes this is what we |
| 175s | eventually did |
| 177s | we increased some of the prices we |
| 180s | introduced the pop-up we did a couple of |
| 182s | other other things we knew this would |
| 183s | cause some negativity that is under |
| 185s | understandable we don't like doing this |
| 187s | but we felt that this was a better way |
| 190s | because it kept the player choice there |
| 193s | we like to give our players options |
| 195s | options to play options to pay options |
| 198s | to save up for certain things and if we |
| 201s | kept the value for the blockbuster and |
| 202s | there we knew the player choices remain |
| 204s | there and we knew that in the long run |
| 206s | that would have been the better option |
| 207s | and that's why we choose for that one |
| 209s | players also notice that uh event prices |
| 211s | change so could you tell us about 5ed |
| 213s | those data review was also looking at |
| 216s | what was the return on investment we got |
| 218s | from specific |
| 220s | feature or content releases we did and |
| 222s | the events are obviously a huge part of |
| 224s | that what we saw is that we needed to do |
| 226s | more to increase the return on |
| 228s | investment on our event to keep doing |
| 231s | events but also to be able to do the |
| 233s | changes within the event the players |
| 235s | wanted we had to offer |
| 237s | more options during the events to spend |
| 240s | and that also meant increasing the |
| 242s | prices for the event item we also |
| 244s | introduced some changes to our dlcs |
| 246s | could you tell a bit about that as well |
| 248s | to us on the side of the dlc we saw that |
| 250s | our revenue source was also pretty low |
| 252s | but it was a little higher and more |
| 254s | stable than our blood bands so we |
| 256s | decided to make it a more steady and |
| 259s | bigger source to release more dlcs and |
| 262s | to increase the the prices part of that |
| 264s | is because of the revenue part that is |
| 266s | also because we started offering way |
| 268s | more discounts than we used to for a |
| 270s | long time we haven't even discounted our |
| 271s | dlc or not or not much now we discount |
| 274s | dlcs almost every week and we offer |
| 276s | bundle discounts every week this cost a |
| 279s | little bit of revenue to compensate for |
| 280s | that we increase the price a bit however |
| 283s | we also added an item to make the |
| 285s | package overall a little bit stronger in |
| 288s | the past you basically had to buy a |
| 290s | package an expensive package at that |
| 293s | particular moment or not now we say |
| 297s | we use the the complete the set tool |
| 299s | from steam so if you own already two of |
| 302s | the bundle you get and you get still get |
| 304s | profit from your discount we created |
| 307s | regular sales for the bloodband items |
| 309s | and multiple flagships per week |
| 312s | to make the bloodline it was always |
| 314s | available for low price as well we |
| 317s | create a weekly hidden legendary offer |
| 320s | for 48 bloodbounds when we introduce |
| 322s | quest system people can earn blood bones |
| 325s | in their weekly bonus in the first |
| 327s | bounty extraction offers blood bounds |
| 330s | and there are chances to grant both |
| 332s | legendary items and bloodborne items uh |
| 335s | through the dark tribute this is also |
| 336s | something we want to keep doing in the |
| 338s | future so where we might need to balance |
| 340s | something on some point we also want to |
| 342s | give something back again for us it's |
| 344s | about |
| 345s | giving multiple options to come to the |
| 347s | same result where in the past you had to |
| 350s | play basically you had to win or perform |
| 354s | well and then you out you have your |
| 355s | blood balance and now there are more |
| 358s | routes to the same amount |
| 360s | of |
| 361s | blood bands will there be anything else |
| 363s | that will benefit the players that we |
| 365s | are planning to add in the future uh one |
| 367s | thing we will add soon is the black |
| 369s | market which is basically another avenue |
| 371s | for them to get items in a certain time |
| 374s | window another thing we want to do is |
| 376s | there are still some bloodband cost |
| 379s | attached to gameplay aspects we want to |
| 382s | remove those |
| 384s | we're talking about the |
| 386s | trade respect |
| 387s | the weapon cleaning the health free spec |
| 390s | those we want to remove from ballot |
| 391s | bands and turn into hand dollars this is |
| 394s | a work in progress because as we |
| 396s | discussed the economy is a delicate |
| 398s | balance and we need to keep that |
| 400s | delicate balance but it is definitely on |
| 402s | a road map to |
| 404s | make that change we will keep looking |
| 407s | for ways to |
| 408s | uh add more bloodbath rewards in |
| 410s | multiple places again it will be |
| 413s | hopefully in places that are a little |
| 415s | bit different than uh what we're used to |
| 418s | to make give a little bit more |
| 420s | priority in how you can earn them how is |
| 422s | the balance of the economy right now |
| 425s | after all these implementations so we're |
| 427s | in a better spot but we still have some |
| 429s | way to go does that mean that we are |
| 431s | going to be adding more monetization in |
| 433s | the future one thing we will do is we'll |
| 435s | experiment here and there on during our |
| 438s | events because our events are temporary |
| 440s | there are nice experimentation grounds |
| 442s | or both gameplay and |
| 444s | monetization blood by income comes of |
| 447s | course from cosmetics as it should be |
| 449s | but we only have hunters and weapons so |
| 452s | one thing we're looking at is adding |
| 454s | other cosmetic options beyond that to |
| 457s | give players a little bit more choice in |
| 459s | that aspect as well it's great to hear |
| 461s | that we are still experimenting with |
| 462s | things and i'm especially excited for |
| 464s | new cosmetic options that's always very |
| 466s | fun but we know that monetization is |
| 469s | always a very sensitive and mostly |
| 471s | negative topic in the community and a |
| 473s | lot of people are unhappy with these |
| 474s | changes what would you say to those |
| 476s | players |
| 477s | that's important that we hear from you |
| 479s | so we can take that into consideration |
| 483s | when we do make a mistake please |
| 484s | remember that we don't do that because |
| 486s | we are |
| 487s | money hungry but because we're |
| 489s | humans we want hunt to be around for a |
| 492s | very long time we |
| 494s | know it can grow and we have a lot of |
| 496s | plans for how we can make it grow and to |
| 498s | be able to do that we need to be able to |
| 500s | sustain the game and because of that |
| 502s | this is a necessary thing but whatever |
| 505s | we do we always want it to be |
| 508s | player choice in mind without it |
| 510s | affecting anything on the core gameplay |
| 513s | so you can keep playing in the way that |
| 515s | you want to play our communication |
| 517s | around this topic definitely could have |
| 518s | been |
| 519s | better and this is also why we're making |
| 522s | this video please keep giving that kind |
| 524s | of feedback and if necessary we do a |
| 527s | follow-up video on this i cannot wait |
| 530s | for that always happy to make videos |
| 532s | with you |
| 533s | as hans already mentioned if you still |
| 535s | have any questions please make sure to |
| 537s | ask it in the comments below uh ask us |
| 539s | on discord and we will try to answer you |
| 541s | and if you need to we will create a |
| 543s | follow-up video or blog to this as well |
| 546s | please make sure to always follow us on |
| 548s | all social media channels to get the |
| 550s | latest news and subscribe to our youtube |
| 552s | channel because we are always happy to |
| 554s | see you here and with that being said |
| 556s | hans thank you for joining me today |
| 558s | thank you for having me i hope it was a |
| 559s | fun experience and uh see you all in the |
| 562s | bayou see hans in the bayou as well and |
| 564s | bye bye everyone thank you alright thank |
| 567s | you |