[2021] A cruel light. A flickering dark. - Reveal | League of Legends Dev Tracker

Originally posted by JAZEYEN

Again, I really hate how they've made a habbit of releasing teasers after skins are hitting PBE.

Like these are going to be live in a really soon and we've already seen them fully on PBE. Why do they show the teasers now?

This builds no hype because we already know, it's wasted resources.

I love Riot's hype team!(If that even is a thing, I just assume a portion of their marketing goes to a secret hype team lol) They've just had some bad habbits recently.

Perhaps you are a highly engaged player who actively seeks out new information from the PBE. Maybe you have even played her using the skin on PBE. For you, this teaser probably feels redundant.

That doesn't automatically mean it's wasted resources. Marketing initiatives work, and we have evidence to back it up.

[2021] A cruel light. A flickering dark. - Reveal

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