"Along the way we’ve made LCS the third most popular major professional sports league among 18-34 year olds in the United States."
I'm guessing behind the NFL and NBA? I would love to see more data on this but this seems like an advertisers wet dream if true*.*I'm sure they're not lying, I'm just curious when they mention the prorated part what exactly that entails.
Yup, behind the NBA and NFL.
Keep in mind most of them arent NA specific sponsors tho. "They are jerking someone elses dick", as the saying goes in my country.
None of the sponsors we listed are just general LoL sponsors - we have partnership agreements with each and every one for the LCS directly.
I saw LEC post say something about how much $ they contributed in their summer finals place as well I am curious how Riot finds out that information on how much they brought into the economy of Detroit. Does anyone know how they do that?
An economist does an economic impact study - they have a whole methodology they use (which is pretty standard for economic impact studies).
devtrackers.gg