As a completely free player, all my skins and all of my champions are through the in-game systems.
And unlike other free games, I feel absolutely showered with free things all the time.
I have 27 legacy skins, 2 mythic skins, and about 5 legendary skins.
And they were absolutely free, which is awesome. I just feel so happy that I play a game without paying a dime, and still feel like I'm not "missing out" on things!
External link →Before working at Riot, I worked at a variety of other companies that would rarely if ever give away free content, and then furthermore their paid content was often pay for power, putting free players at a massive disadvantage to paying players.
Glad to work on a game where you can’t buy in-game stats. Even happier to work for a company that’s not so tight fisted when it comes to giving away free content.
Thanks for the kind words u/Karbairusa.
Something I've always appreciated about Riot is not paywalling everything possible. It really feels like the people at Riot really understand that a quality experience leads to more long term gains.
I work in sales and marketing for a small, family-owned, business and have carried that idea with me to pretty good success. It has lead to initial talks from the owner, who was concerned about me giving options to customers for free, but they were very pleased when the good-will lead to more revenue a few months later.
Kinda weird, since I'm a customer Riot profits from, but I gotta give them props. Once I realized it was working on me, I learned to apply it in real life to decent success.
It’s hard for many game companies to think past the current quarter’s results which ultimately ends up creating behaviors that prioritize short term revenue over long term player trust.
Really happy to hear that you’re finding ways to build relationships with your customers in a way that works for your business. :)
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