[2023] What is recently happening with Riot's communication with League?

Could be just an impression of mine, but I think Riot's communication has improved.

Something must've changed, especially on YouTube.

I think they hired someone actually capable of doing communication. Although there's still room for improvement.

Comments and player communication is also improving. I see less toxicity overall.

Do you get the same impressions?

Edit: Also, I'm seeing a customer acquisition mindset/strategy, mostly from Riot Forge, but also from League division as well