Original Post — Direct link

I understand it is really my choice to get stuff spoiled, but Riot obviously put a lot of effort into this massive event, and now the surprise is ruined by someone who wanted to get internet praise by secretly taking pictures during their presentation.

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almost 4 years ago - /u/Tummers - Direct link

Originally posted by hiiplaymwmonk

I feel like Riot controls "leaks". Gauging and generating excitement. It's something Ubisoft definitely does for Rainbow and I always assumed it was common practice for companies that consistently have "leaks"

we don't and leaks are wack

almost 4 years ago - /u/riotaredherring - Direct link

Originally posted by mysticturtle12

It's about maintaining that apperance.

These big companies know damn well that leaks generate hype and it's a pretty commonly known pracrtice that many of them "leak" things out or at least purposefully don't keep things monitored because they know the leak will just generate even more hype.

This ain’t it.