[2019] why the price doubled if we get the same and less

Just now, HItEye said:

Last year with Ultimate Freya's Fortune Stick Bundle (x100) we obtained Freya's Fortune Stick (x100) + Freya's Rune (30-day) Pack (x1) + Hero Coin (x84) for 4,800 ncoin and now we get Freya's Fortune Stick (x100) + Freya's Rune (7-day) Box (x1) + Hero Coin (x120) for 9,600 ncoin, twice the value for almost the same and less in the case of freya rune ... why?

The rewards on the Freya's/Snowman's Fortune Boxes were completely changed this year.