The painful part is that we do have some levels of hate within the OSRS community. Just like any gaming community, honestly. And some of us take that as a responsibility to address.
When I see homophobia in-game, that makes gay people feel unwelcome, like they don't belong, it makes me want to do something in response. To say 'Yes, we want gay people here. And we don't want homophobia. We will fight on your behalf if you are treated that way.'
I'm proud of our team for running that event, and I'm never going to forget how disappointing the resulting behaviour and following lack of action was. Something that was a beautiful, good gesture, had a reaction that isolated and invalidated people. In my mind, it justified the need for future activism. Whether that's content, or literally just making sure that we're active on socials voicing our support for people who've been marginalized, we have to try to cultivate a good environment for people no matter where they fall in diversity.
Sure, it's political. But so is quietly letting homophobia slip past us like it didn't cause pain. I'm personally not afraid to stick my head out and say blame me directly if you're not a fan of a progressive culture in our game, since I'll be one of the most active fighters for this in future.