Original Post — Direct link
about 2 months ago - /u/JagexAyiza - Direct link

Thanks for raising this to us.

Nothing has changed in regards to your data or rights. The update today introduced a new footer (allowing residents of certain US states to opt-out of the sharing of their data with our marketing partners) and link to our Privacy Policy which is a requirement for compliance with the California Privacy Rights Act, which we need to operate within the USA.

Similar rights exist under the General Data Protection Regulation and/or E-privacy laws and have always been a part of our existing Privacy Policy. Previously though, there was no requirement to explicitly link the opt-out on our title screen – this has now changed.

Jagex does not sell personal information in the way that is commonly understood, but rather we allow service providers to use the information for advertising, marketing and analytics, akin to a cookies pop-up on a web page.

We're not making bank from your personal data but rather covering ourselves legally if we need to pass information over to, say Google for example, to help inform our decisions and provide you with personalised advertising on those platforms.

You are free to opt out if you wish and this is applicable for anyone, not just residents of California or Virginia.