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External link →[deleted]
External link →By default, quality on weapons increases the physical damage of the weapon. In the first screenshot, this is occuring.
In the second screenshot, the weapon now has a modifier which says:
Quality does not increase Physical Damage
Grants 1% increased Area of Effect per 1% Quality
Thus the 35% quality is no longer increasing the weapon's physical damage, but instead causing it to grant you increased AoE.