devtrackers.gg
why not eh?
External link →why not eh?
External link →We’d like to, yea. There’s some development overhead and Twitch buy-in required, but I think you’ll see Twitch drops integration for PS2 at some point in the not so distant future.
I urge you not to invest too much in marketing campaigns. You have the dedicated community and a good product; just give people the tools to run a grass-roots campaign and reward them for doing so. The amount of encouraging and supportive comments that pop up every time PS2 is mentioned is staggering. Build upon that.
Even just promoting this subreddit or offering rewards for people shining a spotlight on the game on a larger scale could help a lot at next to no extra cost. Something like a public contest with an in-game prize pool could really boost the profile of the game. A community contributor model similar to Warframe could also work quite well.
Don't get me wrong, some paid advertisement is worth it, i just don't want to see another AAA trailer eating away at the budget.
Edit: as a personal anecdote, i did not know this subreddit existed until i searched for it a few months ago, and i would like to see that changed for future players.
100% agree with this. All our creative is produced in-house; every cinematic trailer and video uses real gameplay captured on live servers that accurately represents our game (no expensive CG or editorial fakery).
Of course, we’re still going to invest in marketing around big updates (like Escalation’s upcoming launch) and major events, but the beating heart of all our campaigns is the community support. Even if we did have some massive AAA marketing budget (we don’t), promoting community content like VODs, guides, threads, live-streams, and all the other good stuff you guys make is always ALWAYS the best, most effective, most authentic way for us to continue attracting players new and old back into the game.
You’ll def see some similar tactics to those you’re suggesting when Escalation launches, but please do keep suggesting ideas!
Couldn't have hoped for a better answer. Thank you very much :)
Of course!