[2022] PUBG won't launch on PC

I believe it was sometime mid-last week that PUBG had an update, and since then I haven't been able to launch the game. I'm playing through Steam on Windows 11, I have hundreds of hours of playtime with no issues previously.

When I open team and hit play I quickly get the standard pop-up that says Launching PUBG. Steam shows the game running and my friends see me offline. After maybe 20 seconds Steam no longer shows the game running. I've tried verifying the files and I've tried an uninstall/reinstall. Any other ideas?