[2021] Anyone know why PUBG goes down so often, for so long, during peak US hours?

I'm just so curious. I've never seen any other game do this.

It seems like genuinely about once every ~5 times I try to play, the servers are down- this adds up when you look at their Twitter showing how incredibly frequently they perform maintenance.

I play during reasonable daytime hours after work on the West coast of the US, and the downages often last ~6 hours- meaning essentially the entire US is unable to play during the peak hours of that day from the West to East coast...

Is this not total insanity?

I also don't remember this being an issue a few years ago when I played much more often.

I searched this sub to see if the answer existed, but I saw a surprising lack of discussion on it- with the only "input" mostly consisting of children reminding OP there are other time zones...

Does anyone know the actual rationale behind this choice?