This game has shocked and impressed me with many great design choices thus far, but I wanted to mention how many unlockable armor and gun skins there are. Not only do they all look "tacticool" and well-designed, but many of them apply to all characters at once, ie. unlocking one from account progression essentially unlocks a new skin for all 18 characters. Moreover, the cash shop is very unobtrusive and the skins it contains seem both attractive and reasonably priced for those who are into that. This is how modern monetization should be done, imho.
This game does so much right, and I hope it builds a strong community. Thank you for a quality game, Ubisoft.
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