[2021] Why is rust so popular all the sudden?

Originally posted by MonkehMaster:

Originally posted by AguilaDeAcero: A lot of "big" Latin Streamers and Content creators are responsible of this: Look on youtube for "EGOLAND". You will find your answer.

they arent responsible for any of this, i havent even seen them mentioned in this event and i only see one person from this unknown "egoland" "group".

OTV is the big name here.

They weren't really first but they are definitely a significant chunk of this. AuronPlay pulls in like 250K viewers alone and has one of the streamer drops.