@dirtytigerx Many moons ago, I was at a big party weekend thing and ended up giving a "class" on clash of clans because a bunch of folks were playing and my then girlfriend mentioned I was highly ranked and could give them sweet strats. It was... weird.
It was simple. A player could spend $1 (or maybe even less?) to broadcast a text message to every player's chat. Since it was a PVP game, it's not hard to see the appeal here and the main use case of talking trash to other players/guilds.
You'd regularly see players or guilds have an argument or try to one-up each other and realize they'd just spent THOUSANDS of dollars to try and save face, get the last word in, or just show off their strong wordplay.