Don't want to be a debbie downer, since I know a lot of people are looking to Stormgate as SC2's successor, but does this all this shilling trip anyone else's bullshit alarm? There are a lot of very well-trodden marketing tropes present here: "the devs are SO passionate, listen to feedback, and their office has a gym!" It honestly sounds like a bad marketing intern wrote the copy. Everything is being marketed except... the game itself?
It marketing really reminds me of so many failed high-profile projects (Daikatana, Star Citizen, to name a few): the people behind the game is front and center in the marketing while the gameplay itself takes a backseat. To me, it sounds like they want the hype, but know their gameplay isn't worth the hype, so they try to keep relevant by paying influencers. It doesn't exactly inspire confidence.
One great example of marketing with a comparable company is Grinding Gear Games for Path of Exile. Both companies are indie studios building a game in an established genre (coincidentally, genres defined by Blizzard). Look at level of detail of their initial announcement, as well as an interview with IGN (Wayback Machine). The gameplay is front-and-center, and the gameplay differentiator is defined.
How about Frost Giant? They've released some art and an announcement trailer. Their latest dev q&a is essentially spouting a checklist of features they think RTS fans will want. Will they actually implement it? Who knows.
Again, Frost Giant can do what they want. However, their marketing and action is starting to make me believe this will all be a huge disappointment. A poet once said "real G's move in silence like lasagna," and Frost Giant's marketing is the exact opposite: they're basically the people rev'ing their Mustangs at 2AM hoping people will pay attention to them. I hope I'm wrong.