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For myself, what makes me stay is the community engagement - before I started truly engaging on Twitch I often just watched youtube videos of streams. Then when I found streamers I liked that I could actually catch on stream, I noticed that one of the things I enjoyed the most was the little chats before going into gameplays where the streamer is just hanging out, and the chat members themselves. A good chat community + engaging streamer is incredible and might make me stay even if I don't much care for the game being played.
I tend to leave if I feel like the streamer is trying a bit too hard to seem edgy or unconcerned. By that I mean: sarcastic or dismissive replies to chat and reacting to the game in dismissive and too-cool-to-praise-anything ways. It's pretty noticeable if the eyeroll and snark isn't genuine. I also think it's easy to spot when a streamer is putting up a kind of mask of "gotta keep my cool" - easier to spot than if they are acting joyful or excited.
When I've been browsing for smaller streamers (I search by game categories), I might click on a stream and stick around for a few minutes just to catch the mood a bit. One streamer I found immediately got me to stay and keep coming back - by seeming humble, engaging a lot with chat and having a very welcoming and chill vibe. He so obviously was simply being himself and having a good time. Never seems like he's trying to be someone he's not.
Also another thing: I tend to not come back to streamers that have no schedule. If I like a streamer I might plan to watch them the days they stream - but I won't just jump on streams when I get the email notification if I'm not able to plan for it. I got a job and responsibilities and all, can't just drop everything whenever to turn on a stream.
Obviously that's all just me - so I'm curious what YOU, as a viewer, look for and stay for. And what keeps you coming back.
Tl;dr: read the title
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