I know Nelson sexton likes doing things on his own and I completely understand why, it is his project after all. Still Unturned is one of the most popular games on steam (plus, it' free to play) so the fan base is getting bigger and the bigger it gets, the more doors and opportunities it opens.
Having a toy brand will not only please fans but also bring new players to the game and gives Nelson another stable income. With this he can fund more awesome stuff like hire more staff (not necessarily developers, more like community admins and testers, ect.). Another possibility is that he could invest in the community and donate or fund community projects. I know Nelson doesn't seek fame or wealth but this is just an idea because he's an amazing dev for creating this unique and wonderful game, he deserves a comfortable life.
Sorry for the long post, this has been on my mind for since the first plushie released because like their great! It would be gold if we could get plushies without the limited time (as exciting they are) because they are a big success and i'm missing a few to cuddle :3
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