[2021] PINNED: The Upcoming Corrections with Regal Aya: Next Steps

Tenno,

Building a new economy is tough. Despite Prime Resurgence being a best-selling Vault debut, we are making changes to what was introduced yesterday in the Regal Aya Packs by adding Platinum. The changes we are making are a result of what you want to see from us as a Developer and what we want for ourselves: good monetization.

Our intentions were always good monetization, but we have some learnings we'd like to share regarding intentions and executions when building an adjacent economy:

We misunderstood what some players valued most in the prior Vault packs: Platinum. We stand by our initial reasoning that Regal Aya was a good value for players interested in flexibility, but we now better understand what other factors our players consider when making purchasing decisions. This value of player purchase flexibility was justified by the sales (as this is our best debut to date), but that honestly doesn't matter if there's still misalignment between us and players who want to support us.

"We want Platinum", said many.
"But these aren't Platinum packs", we'd think.

We don't want this event, which is aimed towards improving the Unvaulting system, to be held back by our misstep on pack value and our rigid (but well-intentioned) thinking in separating the Regal Aya and Platinum currencies. So, we have a change coming:

Platinum will be included in Regal Aya Packs. It will be retroactively given to those who have already purchased and added in as soon as possible for future purchases. A timeline for this will be provided shortly.

We are in the testing phase of this now thanks to our team.

The amounts will be:

• 3 Regal Aya: 200 Platinum
  
• 7 Regal Aya: 400 Platinum
  
• 15 Regal Aya: 1200 Platinum

These values were chosen to closely match the Prime Vault, while also accounting for the fact that these are re-purchasable whereas Prime Vaults are not.

The technical limitations related to how our offers are shown in different marketplaces are still in play for how a player will know they receive this Plat, but we will solve this over the coming months. So in many ways, it's an 'invisible' addition until all store-fronts can be synchronized (invisible in store, present in accounts that purchase). Until then, there will be inconsistent presentation across platforms, but the Platinum will be there. We thought it wasn't possible at the time of our last posting, but our team has worked wonders and was able to find a way.

We did not want the Premium currencies to overlap, but players do because of the value in our prior Prime Vault offerings. We are opting to adjust our stance for the benefit of the community at large who weighed in with perspectives and feedback that considered all factors. Those who chose to be toxic will be able to participate in this change thanks solely to the constructive feedback that occurred - toxicity is never tolerated or rewarded.'

Moving forward you will get more value on top of the much-desired flexibility. We apologize for any stress (thanks for those who kept the peace).

See you around Varzia, Tenno!

Originally posted by t3kk3:

Originally posted by DEZach: Tenno,

Building a new economy is tough.

Care to elaborate what this implies? What will happen to platinum?

Platinum will receive no changes. This change is adding platinum as a bonus included in purchases of Regal Aya. Regal Aya is only used in the Prime Resurgence event.

Originally posted by t3kk3:

Originally posted by DEZach:
Platinum will receive no changes. This change is adding platinum as a bonus included in purchases of Regal Aya.

Ok thanks. To be honest this had me a bit worried since it could indicate a shift from tradeable to non tradeable paid currency.

Btw is the difference in the plat amount between prime packs and regal aya really necessary? Pitchforks are out already and this just looks like penny pinching without much need. Imho the amount of bad impressions this can evoke surely isnt worth the bit of additional plat sales you get out of it (if it makes many people buy more plat at all).

Prime packs are a one time purchase. Regal Aya packs can be purchased as many times as desired. The decision to shift the difference in platinum stems from this.