If you went pink for 5 games from 1 shell hit, this is a result of multiple TK's across a short period of time. It is not a direct result of the one shell.
Do you have a screenshot of your "Detailed Report" tab, it will show how much dmg you did. This could have also occurred if you had a ship not spotted close to the ship you fired at and hit that ship multiple times as well as prior TK'ing.
Mahalo,
-Hapa