Yeah, man! I think I can give a few examples to highlight the issue.
So, the main issue here is that Naval Battles are a simple competition between two clans, regardless of how the clans define themselves (A KOTS-champion clan of only 20 highly-skilled PvP people can be matched against a PvE clan of 50, for example). The simple reality is that most clans are made up of PvP users because, as I’ve said before, that is the primary game mode. There is no disrespect in saying that and, as an American (so there’s no cultural misunderstanding), I think it’s a mistake to suggest that there is.
I saw somebody earlier in this thread point out - Coop simply has a higher WR for players. Nearly 90-100% of human players win coop battles. 50% of human players win Random battles. Think about that. Base XP is heavily affected by whether you win or not, but not prohibitively. The best BXP comes from playing well. With bars set for BXP, it is intended to allow random-battle players to secure a NB threshold even if they lose by playing well, making the entire thing more dynamic. Ribbons, as a metric, do not necessarily promote good play and winning, but rather just “farming ribbons” that may be irrelevant.
WG as a company wants to avoid creating fun competitions that do not actively promote winning the match you’re in.
So, it’s a better choice to make NB thresholds BXP than it is to have ribbons, because I could farm 1000 Smolensk hits on a Kremlin and do almost no damage and get a NB ribbon for being basically useless, while 8 torpedoes that nearly sink the Krem net me… 8 ribbons. BXP better reflects “contribution to the battle” than ribbons do.
I hope that makes it a bit more clear as to why the modes that favor coop like ribbons are less common than BXP.
As to the folks suggesting that it’s bad customer service to not include NB modes the PvE crowd will excel at, I gotta say once again that the primary game-mode once again is randoms. It’s just reality and I’d be lying to you if I told you otherwise.