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checks guildwars2.com nothing. checks GW2 Twitter Nothing. checks GW2 facebook NOTHING.

 

Come on guys =/ Help us help you!

 

For those of you that didnt know or want to help get the word out YES THE GAME IS 25% off! The code is "GW2FRIENDSHIPS"

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over 6 years ago - /u/Anatoli_Ingram - Direct link

Originally posted by [deleted]

Out of curiosity, how does a company know when to create a coupon code that's valid for a few weeks and promote it in some places versus just discounting the game for a few weeks and promoting the discount? Tracking advertising RoI?

This is super broad but gives a pretty good idea of how many different strategies there can be.