almost 3 years ago - Roxx - Direct link

I posted this in the other thread, so I’m not entirely sure why this one spun up, it warrants cross-posting here:

A large majority of our players aren’t on the forums – they get their news for the game through Twitter, the website, advertisements, whatever other channels. Marketing the game and building hype allows us to build excitement for new content releases, get new players into the game or lapsed players back into the game with things to look forward to. I understand you might be super engaged already and not care about marketing, but that doesn’t mean it’s not important for supporting the game and keeping up a healthy lifecycle.