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Yo what is up Grim here,
With the the recently released 3.15 teaser I felt a little left out of the hype of the new season and it seems many on this sub and over on YouTube felt the same way.
As of the 3.13 Echoes of the Atlas expansion it seems GGG have adopted a new marketing strategy for leagues and while seemingly effective for 3.13 I personally haven't felt "hyped" in the weeks leading up to the release Since this change.
The new strategy resembles what is commonly referred to in marketing as a Big Bang strategy where you hold back all your material and focus everything on a window as close to release as possible in hopes of reaching the largest possible audience through media and word of mouth.
As a long time player, content creator and fan of PoE, I have always looked forward to the hype "season" of the game and condensing everything into a 1 week window leaves the time until the release week feeling a little hollow.
As for the teaser I believe that it was a great teaser for certain players and non-existent for others.
Players that get hyped about new skills or potential story were effectively teased and the posts on social media reflect that. Players can be seen digging into buffs/de-buffs and support gems linked to the new skills in the teaser and Tarkecat's video analysing the new characters and the roles they may have in the new expansion is also a great.
As a player who enjoys the mapping and league based content side of a new release I would have liked to see something shown to get the gears turning, Bex teasing Scarabs as a new item that could be put into the map device was a great example of something that gave nothing away but added a lot to the pre-league hype for me.
This new strategy of GGG to go from 0 - 100 hype might be great from a marketing perspective but I really appreciated their effort in the past of drawing everyone back in with div card, unique and quirky teasers.
Which hype strategy did you enjoy more? Old league hype or new league hype?
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