[2019] How to pronounce UBiSOFT?

This is my favorite to share for this question.

I've been saying U-bee-soft since I was young. I haven't heard anyone tell me that it's wrong, so we're gonna stick with it lol.

Originally posted by unturorum:

Originally posted by UbiYubble: I've been saying U-bee-soft since I was young. I haven't heard anyone tell me that it's wrong, so we're gonna stick with it lol.

With "U" being "you" or "oo"?

"You" for sure. I feel like I sound weird saying it the other way.

Mirroring what some of the employees in UbiMorning's video, I say You-Bee-Soft when speaking with English speakers, but Oo-Bee-Soft when speaking with our French speaking friends. :)