Cara Laforge, head of business operations recently said in a YouTube interview:

Originally posted by Radulno

I can't think of literally one EA game that was F2P with MTX, it's a pretty massive difference I think.

It's not about scam (well some people are but some people are overexagerating and complaing about everything), it's about the chances for the game. The business model there seems very iffy and I personally doubt a lot they'll make money in EA to fund their game if they really spend 35M$ in 3 years (it's an enormous budget for an indie game and the result we have for now doesn't look like nearly worth that budget), that's more worry than anger for a scam or anything.

Also they did mislead people with their fully funded to release, early access wasn't even part of the initial plans. It's also the source of many people discontent

Our business model is almost word-for-word what our team did for StarCraft II when it went free-to-play (though we're also doing pets and looking at other opportunities), which was successful in not only increasing the player base (approximately doubled in size), but also making development self-sustaining and profitable. We have experience and data here--this is not an unproven approach.

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