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I am feeling pressured to sign up for the web store due to the inclusion of the free Cal pack. I am suspicious and curious though, does anyone have an idea on what CG’s angle is here? Is it merely to avoid iOS/android store fees, or are they collecting some type of data on players?

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over 1 year ago - /u/Raging-Spaniard - Direct link

Its super simple and not a secret since most other companies do this. Apple lost a lawsuit regarding in app purchases being a monopoly so now companies can sell you in-game content bypassing the app store through using a web portal.

If you buy content through a webportal, apple doesn’t get their cut so this saves EA a LOT of money even if they price everything lower than in-game or give you good deals like they have been. Its literally a win-win for both parties involved, even if using the portal is a bit of a hassle. No need to be a cynic on this one.