That's what I meant. They mentioned their DLC philosophy on their website months ago, but there's nothing about it in the 1.0 information.
Also, I saw a Steam review that said making people pay real money for cosmetics was bad because an important part of MMOs is making your character look distinct... It felt like a nitpick, and now I've reminded myself that you couldn't do anything on Club Penguin without a membership, including buying clothes.