[2019] More people in DZ division 1 than Division 2

What do all feel the DZ might be able to do to incentivize more players in? Without making already existing content exclusive, how might more people be enticed to trying out the Dark Zone? Either for PvE or PvP?
Additionally, what do you feel that the organized PvP mode, Conflict, is lacking to make it a fulfilling replacement for the DZ?

Just a reminder everyone that while the discussions here can get heated, the forums is a place for conversation and sharing ideas; not mockery, insults, or flaming. Let's keep this thread on the up and up, please, it's a very interesting read.