Using an extreme example (with easy numbers):
3 Players play U-190.
Player A plays Morning and Evenings (10 battles each)
Player B plays Mornings only (10 battles)
Player C plays Evenings only (10 battles)
All Morning Matches are Player A vs B
All Evening Matches are Player A vs C
Player A loses all their matches. Player B and C win all their matches.
End result:
Player A - 0% WinRate (20 battles)
Player B - 100% WinRate (10 battles)
Player C - 100% WinRate (10 battles)
Overall WR by Battles for the U-190 with the above information is 50%...
...but wowsnumbers is displaying WinRate by account, meaning the 3 accounts to pull data from would show a 66% overall WinRate.
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There is such a mass of profile data on the site that the numbers do fall close to norms/expectations, but as mentioned above there are accounts with Hidden Stats which won't be tracked and there can be a myriad of other minor variances in such a large-scale project.