So here's the basic gist.
This is a "Web Portal Event", which means it's not an "In-Game Event". Because of this, there is a "Participate" button.
What does the Button do?
It causes our system to look at your account after the end of the event's window:
So, after January 9th, the system will run a check...
Did [Participant] play 10 Random Battles in the time window after hitting Participate?
If yes, go directly to Win. Collect 250 Community Tokens on January 19th.
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There will then be a manual, human-being involved task:
If you have completed Step 1 AND have... Liked, Commented with your Name & Server, and Added the Hashtag...
then you will be entered into a drawing that an employee with have to do.
So the Step 2 is actually quite labor intensive as it's going to be matching Player comments to Completed Account Steps.
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Why would we make a contest which involves hands on employee time to sort through and make a drawing? Because Social Media is a way to engage with our audience, so this helps up to reach more people. More Likes and Comments means The Almighty Algorithm will recommend our stuff to more people~
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Let me know if this helped~