Get a Premium introduction to the wonderful world of Azur Lane with Prime Gaming. Read it on the portal
Amazon Prime offers rewards for a large variety of games. We are part of that, but there are dozens or more other games which similarly partner with Twitch and Amazon Prime for simple marketing reasons. A player can pick up a variety of Prime rewards each month depending on how diverse their gaming catalogue is.
As many people already have Amazon Prime, it's a small reward for doing so. For those that don't have it, it's a thing to consider.
There is no comment on Amazon's rewards because we are not Amazon. No player is under any obligation to use their service. The rewards that are offered through Prime tend to be either early-access (a low-tier ship available earlier than otherwise) or supplemental (some additional in-game items), both of which are no requirement for capability and performance in our Free-to-Play game.
Collaborating with another company for common marketing practices is a perfectly normal thing to do. Further, if you play other games you might notice that Amazon Prime offers a wealth of other game content with all the other businesses which have similar connections with them:
At present, there look to be upwards of 40+ games with various small rewards and supplements for Amazon Prime users. If players choose to use their service, it is additional content that can help players find games that interest them.
The Prime Reward yields a Collaboration Container.
The missions also being attached to the Prime Bundle only matters for players who are drawn in via Prime. This can be returning players that are infrequent players or coming back for mostly for Collaboration content. The fact that this mission chain is also available to the non-Prime playerbase just means it's part of our larger collaboration with Azur Lane.
As stated above, we have a marketing relationship in offering goodies for having Prime. There is no necessity for having Amazon Prime to be able to play and enjoy our game.
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