[2020] Visuals in-game vs store?

Just going to quote myself from a similar thread:

Originally posted by Shurenai: Most of the graphics demonstrated in the ingame store are available and witnessable in game. The world textures demonstrated are all accurate; The zombie models are all accurate (Though a few of them aren't quite in game yet; Likely to come in A20, many of them are); The sky is as seen in game, the block types are as seen in game..

The closest offender here is the 'god rays'..

..But you can see those, even on lower graphics settings when set up right. However it's not an all the time constant thing. There are moments during the day and weather and such that will have that effect. What TFP did with the pictures was basically to find a spot, set up all the zombies, plan out the screenshot, wait for the right moment, set it to 4k, and take an absolutely amazing screenshot that represents the best of what is possible visually in the game at this time. Just because you don't have god rays 24/7 doesn't mean they aren't there ever; And just because it's not there 24/7 doesn't mean it's misleading for them to show it in the store page.

Here's a few screenshots from normal users, not from the store, that demonstrate similar 'moments of beauty':
https://steamcommunity.com/sharedfiles/filedetails/?id=2296981063
https://steamcommunity.com/sharedfiles/filedetails/?id=2293998595
https://steamcommunity.com/sharedfiles/filedetails/?id=2293715137
https://steamcommunity.com/sharedfiles/filedetails/?id=2294882995
https://steamcommunity.com/sharedfiles/filedetails/?id=2291990278

The time, The place, The weather, The angle of viewing, What is around you, The position of the sun in the sky relative to everything, the current fog level, the current graphics settings, and more; It all comes together sometimes to make a perfect screenshot. Not every sunrise IRL is amazingly beautiful....But the ones that are, Simply put, are 'Wow.' worthy. There's a lot more that goes into taking a beautiful picture than you might think.

Simply put: The amount of misrepresentation in the storefront basically is only a couple zombie models that aren't yet in game, but will be very soon; The screenies were likely just taken from a version of the game not yet available to the public just yet.

TL;DR: Graphics settings, time, place, and much more make a big difference in what you see and how it appears.

Your PC hardware can play a big difference in it too.

I went from an i7-3930k to an R9 3900X, and the difference in visuals was stunning. Exact same GPU, driver settings, and same in-game video settings between them.

It's almost like Unity just doesn't utilize certain video settings much if the system isn't able to process them.