Have a functionality in place that give a token/ticket that is accumulative that comes out of your sub fee and/or some in game daily/engagement system.
Say for example 10% of your sub fee if it was 10 dollars a month, so that's 1 dollar to contribute to something in the cash shop.
This should also roll over so you can save up some kind of points or tokens through repeated subbing/gameplay/loyalty that you can then spend in the cash shop.
This way, technically everything is in game achievable, just that there is a huge barrier between cash shop items and getting them with in game means.
I think AoC could really benefit from a system like this since no matter how much you want to make it even in development, there will always be some discrepancy between a cash shop quality and in game quality. I think this could mitigate that by making it so that technically everything is "in game" but in a way I've personally never seen or heard of be implemented to bridge that gap.
You incentivize purchasing while also making others who either don't want to, or can't afford to happier.I also think they are one of the few developers who might be willing to implement something like this.
There are always people who really want the special item from the shop and would be more than happy to work towards that special mount, pet, outfit in game by driving up their engagement time or some other means.
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