There is a subset of serious players that love Guild Wars and invest a significant amount of their time and energy towards it. This is an important part of our playerbase, but it is also by no means our largest. Many of these players spend several hours in game weekly as well, regardless of whether it is Guild Wars week.
I’m collating feedback in this thread, so please keep discussing the things @Starlite has mentioned. I do not know if anything can be changed, and we won’t be able to run Guild Wars and World Events seperately, but I’ll gather opinions from here for the devs just in case.