For example: Demonic Embrace deals 1.2% Max HP per second for Ranged (unchanged) >>> 2.4% Max HP per second for Melee. It would make Demonic Embrace better for AP Bruisers (Mordekaiser, Singed, Rumble) while leaving it unaffected for DoT mages who already have plenty of damage when pairing it with Liandry's Anguish (Cassio, Malzahar, Brand, etc.). Seems like a win-win to me, especially since AP Bruisers have been feeling underwhelming since the loss of Liandry's Torment.
It would also help solidify Demonic Embrace as an AP Bruiser item instead of a mage item. It's not like AP Bruisers can even use Liandry's Anguish since Morde & Rumble don't have mana and Singed needs durability in his items to function properly. Liandry's Torment's 2.5% burn was crucial for AP Bruiser's damage output, and the measly 1.2% burn on Demonic just isn't cutting it for them.
Anyways, that's just an idea I had to help AP Bruiser itemization, feel free to share your thoughts and tell me why this is actually a horrible idea. (EDIT: cleaned up some wording to make it easier to read)
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