After being halfway through the event, I'm amazed with how much thought was put into it by Riot, compared to all the events we had for the last year - same missions, but with different theme and another prestige skin. It's like nothing changed from the event to event.
Personally, i didn't feel encouraged to play during previous events - nothing changed, same old meta, I just were coming back for stuff like preseason, URF or new champion releases.
Now, with Spirit Blossom, it really feels like something new - missions have a different twist on them, lore which is quite interesting, the quirky dialogues with the champions, which are all interesting and fun to explore. except for Teemo, nobody likes Teemo dialogue. However, main advantage of this event is that YOU are the character in this story, and it really feels great.
Personally, when i saw that Riot decided to do something new, i got hooked on LoL once again, and my friends did too - we all play a lot more since the event was released
Yea, it has flaws - some Spirit Bonds are much harder than others, there is no special game mode tied to the event itself (Nexus Blitz came back, but it doesn't relate to Spirit Blossom much Bring DS: Singularity back pls). Nevertheless, it is a good step in a right direction, and I hope i am not the only one, and data will show that it is worth putting resources into making unique events like that one.
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